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Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests.
With eight distinct ideal guest profiles, Lindsey emphasises the importance of understanding her clientele to refine both her marketing strategies and guest experiences.
The conversation dives into how guest expectations have evolved, particularly in light of recent trends and post Covid, and how Lindsey has adapted her offering to meet these needs. She highlights the significance of location, local events, and the unique character of her hotel in attracting guests year-round.
By actively engaging with her guests and gathering insights, Lindsey has transformed her approach to marketing and hotel renovations, ensuring that her hotel not only meets but exceeds her eight guest profile types and their expectations.
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Key Takeaways:
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Take a look around Lindsey's beautiful independent hotel - Cleeve Hill Hotel
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Connect with Sarah:
Website
---
Are you ready to take more direct bookings?
Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...
Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests.
With eight distinct ideal guest profiles, Lindsey emphasises the importance of understanding her clientele to refine both her marketing strategies and guest experiences.
The conversation dives into how guest expectations have evolved, particularly in light of recent trends and post Covid, and how Lindsey has adapted her offering to meet these needs. She highlights the significance of location, local events, and the unique character of her hotel in attracting guests year-round.
By actively engaging with her guests and gathering insights, Lindsey has transformed her approach to marketing and hotel renovations, ensuring that her hotel not only meets but exceeds her eight guest profile types and their expectations.
---
Key Takeaways:
---
Take a look around Lindsey's beautiful independent hotel - Cleeve Hill Hotel
---
Connect with Sarah:
Website
---
Are you ready to take more direct bookings?
Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...