Founders. You’ve probably heard of Disney, the film and entertainment brand founded in the United States in 1923. Listen to host André Brathwaite share the backstory of its founder, Walt Disney, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including clubs (D23), locations (Disney Parks in multiple cities and Disney Cruise Line to multiple destinations), and activities (International Food and Wine Festival, RunDisney, among others).

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.