## Overview This final mini-project is the capstone of the 'INTRO - First steps in digital marketing and setting up the work environment' chapter. It asks you to bring together every tool, method, and concept covered so far — persona definition, valu...

Final mini-project: complete implementation of the environment on a personal project

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Final mini-project: complete implementation of the environment on a personal project

Final mini-project: complete implementation of the environment on a personal project