## Project Overview This final mini-project is the capstone activity of the 'Define your SMART goals and digital KPIs' chapter. It challenges you to consolidate everything you have learned — SMART goal-setting, OKR frameworks, KPI selection, data vis...

Final mini-project: Complete measurement plan for a SaaS startup

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Final mini-project: Complete measurement plan for a SaaS startup

Final mini-project: Complete measurement plan for a SaaS startup