WJR Business Beat

Final Tally 2024 Holiday Sales Results


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Salesforce reports that holiday retail sales reached $282B in the US. That's up 4% year over year, and $1.2 trillion globally, a 3% rise from last year. Celia Schwartz, Salesforce, Director of Consumer Insights, said in a statement, retailers had a robust holiday season indeed, but issued a cautionary statement that is a 28% increase in returns compared to last year.
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