Episode 198 of Digital Marketing Radio features 'Final Thoughts', chapter 17 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

So many great ideas. So little time.

The challenge with reading a book like this is that it only provides you with a starting point. You’re the one who has to decide on the final direction. You’re the one who has to choose what you do, and what you don’t do.

That’s the tough part. But now you need to decide. Did you know that the word ‘decide’ literally means ‘to cut off from’?

What you have just read is specific ideas for your marketing activities for 2017 from some of the world’s leading digital marketing authorities.

As Rand Fishkin [a previous Digital Marketing Radio guest – check out DigitalMarketingRadio.com/rand-fishkin] said in his September 2013 blog post on Moz.com, a T-shaped marketer is the kind of marketer that you should consider trying to be. And that still seems to make sense in 2017.

Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.