As the business environment changes and businesses evolve to meet expectations and demands, finance functions are increasingly required to support strategic decision making through data-driven insights. Clive Webb, Senior Insights Manager, ACCA Professional Insights speaks with Claus Thorne Madsen, a PwC Partner in Copenhagen, to discuss how finance business partners can become proactive, to add more value to their organisations as finance functions change. Read the 'Finance insights reimagined' report