Watch on YouTube: https://youtu.be/lfxkiGyCeqU

Confidence, consistency, and a people-first mindset are key to driving lasting success.

In this episode of Stories from the River, host and CEO Charlie Malouf welcomes back Brian Fuller, VIP Sales Manager and two-time VIP Sales Manager of the Year at Broad River Retail. Joining from Wilson, North Carolina, he shares insights into his team's success and the impact of the VIP program—describing it as the lifeblood that supports both guests and associates.

The conversation explores his approach to building confidence through repetition and role play, his commitment to serving guests without judgment, and the meaningful impact of helping others secure the financing they need. He also reflects on motivating his team, embracing continuous improvement, and leading with intention. This episode offers a powerful look at what it takes to develop people, drive performance, and create a culture rooted in growth and support.

Brian's last appearance on the pod: Behind the Scenes of Project Premier: Recognizing and Celebrating Broad River's Memory Makers - https://youtu.be/qN5EQT9cq5g