The K9PT Academy Podcast: Business lessons for canine rehab therapists

Find, build, and deliver

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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

There are many pieces of a puzzle that need to come together for us to gradually build a canine rehab business that is profitable and sustainable. During our recent Incubator Mastermind retreat we had a session on "The 8-layer Growth Funnel for Canine Rehab Therapists" where we discussed the 8 different systems that need to come together for us to achieve that, and for today's episode I wanted to discuss the first step: find, build, and deliver . Listen to the full episode as we discuss:

  • The importance of understanding the average customer does not understand what canine rehab entails, nor do they have a passion for it like we do
  • Why we need to to connect with our target audience in a deeper level and have an in-depth understanding of their fears, frustrations, goals, and aspirations
  • How to build the solution for what they need rather than selling "canine rehab", "underwater treadmill, or "laser therapy"
  • The importance of figuring out the business model that matches the results you can deliver along with the customer service you would want to provide

    • Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

    ...

    Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

    1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

    2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

    3) Share this episode with a colleague who might also find it helpful :-)

    4) Leave us a 5-star review so we can expand our reach and help more folks

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    The K9PT Academy Podcast: Business lessons for canine rehab therapistsBy Dr. Francisco Maia, PT, DPT, CCRT
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