Storytelling is a powerful tool in marketing and selling. It lets us connect with our audience on a deeper level and create a sense of trust and authenticity. By understanding our own journey and values, as well as those of our ideal customers, we can craft compelling stories that resonate with them and help them see the value in what we offer. It's not just about selling a product or service, but about creating a meaningful experience that meets the needs and desires of our audience.

This week, Ben’s on holiday so Carlos is joined by Better Bolder Braver co-founder, Frances Khalastchi. She emphasises the importance of understanding our own journeys and values, as well as those of our ideal customers, in crafting compelling stories that resonate with our audience and create a sense of trust and authenticity.

Links

• Connect with Frances via LinkedIn
• Better Bolder Braver – marketing community for coaches
• Join the Happy Pricing course
• Join the conversation live