This episode will change how you think about focus, clarity, and connection in your business.

Today, I reflect on my first business, Utterly Horses, and the lessons learned from being a "big fish in a little pond." I share why going niche, or sometimes even a "niche niche", can help you stand out, attract the right clients, and build a thriving, successful business.

This isn't just about picking an industry or target audience. Nor is it about limiting your opportunities. I guide you through three powerful prompts to uncover your ideal clients, your unique perspective, and the problem you're best equipped to solve.

In this inspiring and practical episode, you'll learn:

• Why niching isn't limiting, but liberating
• How to create messaging and offers that resonate deeply with the right people
• Ways to focus your energy so the clients who need you most can find you
• How carving out a small, specific "pond" can lead to bigger impact and satisfaction than trying to appeal to everyone

The key takeaway? You don't have to be everywhere to be successful. You just need to be exactly where you're meant to be.

Want even more wisdom, inspiration and only good things?

• Follow Becky on Instagram or LinkedIn
• Read Becky's story and her eclectic background which involves model horses (#notatypo)
• Drop Becky a line and say hello.