Knowing the small things matter is one thing. Knowing where to actually find them, and use them, in your business is another. That's what today's episode is all about.

I walk you through 5 specific places to look and use the small things to help create a business that creates a feeling and experience, not just looks great. 

In this episode, you'll hear:

• The five touchpoints where the small things live in your business, with examples for each one
• A test you can run on your entire business this week that will show you exactly where the small things are missing
• The one question that unlocks the touchpoint that can never be taught, copied, or replicated
• And why the founders people talk about and refer without being asked are always the ones who got the small things right

The big takeaway? If you removed your name and your logo from every touchpoint in your business, would someone still know it was you? If not, that's where the opportunity is.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

Before diving into the big autumn plans and the Q4 energy that September always brings, I want to start somewhere smaller. I think the things that actually make the biggest difference in your business are rarely the big visible things, but instead are the small, almost invisible ones that nobody asked you to do but that people absolutely feel when they are there.

Those tiny moments are where trust starts to form, and then leads to everything else.

In this episode, you'll hear:

• Why the small things reveal who you actually are in a way that can never be faked, and why that's exactly what makes them the disruption
• The examples from my own business that show what this looks like in practice, from how I use LinkedIn to why my weekly letter isn't called a newsletter
• Why adding more to your plate is not the point, and the difference between borrowing someone else's details and finding your own
• And the question to sit with before you plan anything big this autumn

The big takeaway? Almost nobody bothers with the small things. That's exactly why they matter more than anything else.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

What happens when a skiing accident, a drawing of a wildebeest, and a pair of floppy antlers all collide? You get one of the most joyful, proudly absurd businesses I've ever had on this podcast.

Maddy and Iain are the husband-and-wife team behind Bewilderbeest, a greeting card and gift brand stocked in National Trust, Waterstones, and Fortnum & Mason. Built from a kitchen table with no industry experience or business plan, it's a business with a tagline that gives them full licence to be themselves in every email, every trade show, and every interaction they have.

In this episode, you'll hear:

• How a skiing accident led to a drawing, that led to a gallery, that led to a business neither of them ever planned to build
• Why being "unprofessional" turned out to be more professional than professional, and the miniature earthquake detection kits and tiny spades that prove it
• The moment Iain spotted one of his cards framed on a stranger's kitchen wall while doing his day job as a loss adjuster
• What it's actually like running a business as a married couple, and why the answer isn't what most people expect
• And the one piece of advice they'd give any founder that has nothing to do with strategy and everything to do with stopping

The big takeaway? If you're brave enough to build your business around who you actually are rather than who you think you should be, the right people don't just find you, they come looking for you — and sometimes they stop at your trade show stand because they feel sorry for your droopy antlers, and that's how you end up stocked in National Trust.

Be inspired to be proudly absurd and follow Bewilderbeest's journey:

Website: https://www.bewilderbeest.co.uk
Facebook: https://www.facebook.com/bewilderbeestart
Instagram: https://www.instagram.com/bewilderbeest/
Maddy's Substack: https://thoughtsbymaddyhamilton.substack.com/

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

Giving yourself permission sounds simple. Knowing what to do with it afterwards is where most founders get stuck, because the moment you say "I'm doing it," that's exactly when everything you've been avoiding decides to show up at once.

That's what today's episode is about, and it's more practical than you might expect.

In this episode, you'll hear:

• What's actually driving the wait, and why getting curious about the root cause reveals things you didn't know were running the show
• Three examples that show exactly how fear disguises itself as logic, caution, and common sense
• A simple exercise that will show you whether the things standing in your way are walls or doors, and why most of them aren't what you think they are
• And the question that turns every excuse on its head

The big takeaway? The permission is always yours to give. The only question after that is what you decide to do with it, and most of what you think is in the way will turn out to be a door, not a wall.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

If you've got an idea tucked away in a notebook, a website sitting in drafts, or a version of your business that you've been carrying around for months or even years but haven't done anything with yet, this episode is going to ask you a question you might not be ready for.

There's a reason you haven't done it yet, and it's probably not the one you think.

In this episode, you'll hear:

• Why the thing that's been holding you back isn't time, money, experience, or readiness
• The image that perfectly captures what happens to most founders between starting out and where they are now
• A reframe that sounds so simple you might dismiss it, but once you hear it, you won't be able to unhear it
• And a question at the end that will sit with you long after this episode finishes

The big takeaway? You've been looking for something in all the wrong places. You've had it the entire time.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

What happens when a 19-year-old sitting at his dining room table during lockdown, struggling with anxiety he didn't yet have a name for, decides to turn his own mental health journey into a skincare brand that is changing how men think about taking care of themselves?

That's Louis Watkins' story, and it's one of those conversations that will make you rethink what it takes to build something meaningful from absolutely nothing.

In this episode, you'll hear:

• How Clear for Men went from a dining room table idea to a real product in 18 months, with no industry experience, no budget, and a logo that cost £300
• The personal story behind the brand that most founders would never have the courage to share publicly
• Why Louis measures success by how many lives he's positively impacted in a day rather than how many orders came in
• The moment he stopped comparing his journey to everyone else's and what changed when he did

The big takeaway? You don't need expertise, a budget, or all the answers before you start. You need a reason that matters, the willingness to figure it out as you go, and the patience to build it one small step at a time.

Follow Louis' journey and get involved:

Website: https://clearformen.co.uk
LinkedIn: https://www.linkedin.com/in/louis-watkins-29637126a
Facebook: https://www.facebook.com/weareclear1
Instagram: https://www.instagram.com/weareclear_ and https://www.instagram.com/louiswxtkins/

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

What if you could visit the version of your life where everything you've been holding back from has already worked, walk around inside it, notice every detail, and come back knowing exactly what you're building towards?

That's what this episode does. It's one that is meant to be experienced, not just heard. (and top tip: save this one for a moment when you can be fully in it, because it works best when you're not half distracted).

In this episode, you'll experience:

• A guided visualisation unlike anything I've done on this podcast before
• A practice that Olympic athletes have used for decades to prepare for the biggest moments of their careers, applied to founders and the businesses they want to build
• A few minutes that might show you something about your life and your business that you haven't let yourself see yet
• And a reason to never answer that question the same way again

The big takeaway? Once you've been there, the question "what if it doesn't work" loses its grip, as now you have something far more powerful to answer it with. You know what the future can look like.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

Every founder knows the question: What if it doesn't work? It arrives uninvited, feels heavy, and has a way of closing things down before they've even had a chance to start.

But what if there's a different question, one that opens everything up instead?

In this episode, you'll hear:

• A personal story about the moment this question nearly stopped me from stepping into coaching, and why it was more unsettling than I expected
• The fascinating reason our brains are wired to ask the negative version first, and why it's not a flaw but a survival mechanism that's long past its usefulness
• The simple practice I now use every time that question arrives, and why it works
• And the follow-up question that naturally shows up once you make the flip, the one that changes everything

The big takeaway? There are two questions that, asked in the right order, will always take you somewhere more useful and more expansive than the one you started with.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

Some conversations make you want to unleash your inner artist. This one will.

Lu started ToodlePip in lockdown as a hobby that was only ever supposed to pay for her nails and eyebrows. What it became is something else entirely, and her vision for the future gave me actual goosebumps.

In this episode, you'll hear:

• How ToodlePip started, what it's named after, and the moment Lu decided to go all in under circumstances most people would consider terrible timing
• Why she runs two businesses that feed each other rather than choosing between them, and how she's made that work
• A story about wooden lanyards that perfectly captures what doing things differently actually looks like in practice
• And a big vision for the future that you'll be thinking about long after this episode ends

The big takeaway? If your gut and your heart are where it's at, your head will follow, and sometimes the best thing you can do is stop trying to go at everyone else's speed and just do one thing a little bit differently.

Until next time, stay quietly disruptive.

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Discover Lu's world:
Lu is the founder of ToodlePip, a brand designer and artist bringing joy, ink, and analogue creativity to everything she touches.
ToodlePip Designs (art shop): https://www.toodle-pip-designs.com/
ToodlePip Does Design (branding): https://toodlepip-does-design.co.uk/
Instagram: https://www.instagram.com/toodlepip.does.design/
LinkedIn: https://www.linkedin.com/in/lucy-underwood-design/

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com

If you've ever sent a message, had a brilliant conversation, and genuinely believed something good was coming from it.....and then heard absolutely nothing back, this episode is for you, because I've been there more times than I can count. What I've learned from getting it wrong is honestly some of the most useful feedback I've ever had.

Following on from our last episode about why most outreach doesn't work, today I'm answering the question I know every founder is sitting with: how do I actually know whether I'm being patient or just avoiding the fact that something isn't working?

In this episode, you'll hear:

• A confession about my first proper ghosting, and what shifted somewhere around the fourth and fifth time that changed how I see rejection entirely
• Why "I don't want to bother people" sounds considerate but is actually something else wearing a very convincing costume
• The three questions to ask yourself when you genuinely can't tell whether to trust the timing or change the approach
• And why the signals most founders are tracking to measure whether their outreach is working are almost entirely the wrong ones

The big takeaway? Curious outreach, given enough time and done in a way that's genuinely yours, will always find its people BUT the hard part is learning to tell the difference between continuing and hiding, and that's exactly what this episode helps you figure out.

Until next time, stay quietly disruptive.

###

Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.

Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact

Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com