It's all about the truer, slower way of selling. In this episode of The Quietly Disruptive Business Podcast, host Becky Benfield-Humberstone shares a heartfelt, honest exploration of what it means to market and sell without pressure, manipulation, or the “ick.”
Becky invites fellow founders and creatives into a gentler, slower approach to business, one rooted in trust, timing, and truth. She opens up about her own journey of letting go of traditional sales tactics and embracing real conversations, human connection, and intuitive timing over urgency and scarcity.
You'll learn:
· Why “no” doesn’t mean “never”—and how to build trust over time
· Why pressure-based marketing erodes trust (and what to do instead)
· A reframing of “selling” as service and conversation
· What ethical, human-centred marketing really looks like in practice
· How to stay grounded when you need to make money but don’t want to hustle
This episode is a compassionate permission slip to build your business your way, with honesty, alignment, and real relationships at the heart of it all.
Perfect for: Soulful founders, creatives, and quiet disruptors who are tired of pushy marketing and ready to embrace a slower, more sustainable way of selling.
Want even more wisdom, inspiration and only good things?
- Follow Becky on Instagram or LinkedIn
- Read Becky's story and her eclectic background which involves model horses (#notatypo)
- Discover your own vision for your business through The Quiet Reset, a free self-paced online retreat.
- Drop Becky a line and say hello.