The Quietly Disruptive Business

Why your habit’s don’t stick (and why it’s not always about discipline)


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It's the last week of January. If your New Year habits haven't quite stuck the way you hoped, you're probably being pretty hard on yourself right now. Telling yourself it's about discipline, or motivation, or that you didn't want it enough.

What if it's none of those things?

In this episode, I walk through why habits struggle to take root for Quietly Disruptive founders, and it's almost never about willpower. It's about space. Or more specifically, whether your business actually has any room left for new things to grow.

When you're in a cage business that's already consuming every bit of your time, energy, and creativity, habits can't take root, not because you're uncommitted, but because there's literally nowhere for them to breathe. You're trying to plant seeds in a garden that's already completely full.

I share my own story of trying to build a daily writing habit while drowning in client work, and what changed when I finally rebuilt my business with space built in from the start. Not squeezed into the margins after everything else. Actually built in.

If your habits aren't sticking, the question isn't "What's wrong with me?" The real question is: "Does my business actually have room for this?"

You're not broken. The habits aren't the problem. The business consuming all your space is the problem. 

And that's something you can rebuild. 

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The Quietly Disruptive BusinessBy Becky Benfield-Humberstone