In this episode, I explore a truth that comes up time and time again in my conversations with founders: the search for the “magic formula” to success. We’re told to follow the steps, buy the blueprint, and copy what works for others. But what if that’s not the way to build something that truly fits you?

I share my own story of realising that no amount of generic advice could give me the business I actually wanted. The turning point came when I started experimenting through small, quiet, deliberate experiments that helped me discover my rhythm, my instincts, and what actually worked for me.

We’ll talk about:

• Why chasing one-size-fits-all advice keeps you stuck
• How experimenting helps you uncover your unique blueprint
• The power of noticing what feels aligned vs. what feels off
• Why mentors and coaches should guide, not prescribe
• And how small, steady tweaks can help you build a business that feels deeply yours

The key takeaway? This episode is an invitation to pause, reflect, and start experimenting so that you can find the advice that fits you like a second skin.

If you’ve ever felt torn between doing what the experts say and following your instincts, this one’s for you.

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