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What you see online isn’t the full story, and it’s time to stop letting it define your business.
I used to scroll endlessly, comparing myself to every “success story” I saw on LinkedIn, Instagram, or X (Twitter). The launches, the funnels, the shiny tips, and the 10k-month boasts. I thought I was missing something, that I had to do it their way to succeed.
Then I learned the truth: 80% of social media content is created by just 10% of users. On LinkedIn, 1% of users create almost everything we consume. Instagram? Less than 5% post daily.
Suddenly, everything clicked. Most of what fills our feeds isn’t what everyone is doing. It’s what the loudest few are broadcasting. And when we try to follow it, it drains our energy, misguides our decisions, and makes us question if we’re “enough.”
In this episode, I share how I stepped away from the noise, stopped copying others, and started designing my business my way. I also explore stories from other founders who found success by being quieter, more deliberate, and true to themselves.
You’ll hear:
The Key takeaway? Don’t believe everything your feed is telling you. Most of what you see online is a curated version of reality. The real work, growth, and meaningful success are happening quietly, often away from the spotlight. Your business can thrive by focusing on what matters to you, not what the algorithms promote.
Extra Listening & Deeper Dive:
Want even more wisdom, inspiration and only good things?
By Becky Benfield-HumberstoneWhat you see online isn’t the full story, and it’s time to stop letting it define your business.
I used to scroll endlessly, comparing myself to every “success story” I saw on LinkedIn, Instagram, or X (Twitter). The launches, the funnels, the shiny tips, and the 10k-month boasts. I thought I was missing something, that I had to do it their way to succeed.
Then I learned the truth: 80% of social media content is created by just 10% of users. On LinkedIn, 1% of users create almost everything we consume. Instagram? Less than 5% post daily.
Suddenly, everything clicked. Most of what fills our feeds isn’t what everyone is doing. It’s what the loudest few are broadcasting. And when we try to follow it, it drains our energy, misguides our decisions, and makes us question if we’re “enough.”
In this episode, I share how I stepped away from the noise, stopped copying others, and started designing my business my way. I also explore stories from other founders who found success by being quieter, more deliberate, and true to themselves.
You’ll hear:
The Key takeaway? Don’t believe everything your feed is telling you. Most of what you see online is a curated version of reality. The real work, growth, and meaningful success are happening quietly, often away from the spotlight. Your business can thrive by focusing on what matters to you, not what the algorithms promote.
Extra Listening & Deeper Dive:
Want even more wisdom, inspiration and only good things?