Are you a book coach struggling to pick the perfect podcast topic to attract your ideal audience?

In this episode of Marketing for Book Coaches, we dive into how to align your podcast with your expertise—even if you haven’t written a book yet—and turn it into a powerful client-generating tool.

This is Part 2 of our podcasting series for book coaches. If you missed Part 1 on the technical setup of launching a podcast, catch up with Jen Rogers here.

To help us navigate topic selection, we’re joined by Kim Stewart, podcast coach for authors and host of The Book Marketing Mania. Kim shares her signature framework for identifying high-impact podcast topics that grow your audience and your coaching business. Get ready for a conversation packed with creative angles, niching strategies, and unexpected formats!

Key Takeaways:

• Podcasting Without a Book – How to use your coaching expertise (not just a book) as the foundation for your show.

• The "Capsule Podcast" Hack – A time-friendly way to test topics and attract clients with just 6–12 episodes.
• Beyond Solo Episodes – Why collaboration (think co-hosts or guest interviews) can amplify your reach.
• Testing Your Topic – How to validate your idea before launching (hint: guesting on other shows is gold).

Resources and Guest Links:

• Grab Kim’s Podcast Launch Checklist to simplify your setup: kimstewartmarketing.com
• Start Your Author Podcast checklist (FREE) : https://kimstewartmarketing.com/checklist
• Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast
• Josephine Chia's Book: https://epigrambookshop.sg/products/ayam-buah-keluak-and-the-art-of-writing
• Capsule podcast: https://www.youtube.com/watch?app=desktop&v=MHlxQNNBy4o
• Creating a Unique Podcast Collaboration with Carmen Horne & Kristine Brown: https://bookmarketingmania.buzzsprout.com/1806486/episodes/13639120-97-creating-a-unique-podcast-collaboration-with-carmen-horne-kristine-brown

Prefer video? Catch the full conversation on YouTube .

Marketing for Book Coaches explores actionable strategies to help book coaches stand out and scale. Hosted by An, a business coach specializing in book coaches, each episode unpacks marketing techniques, niching, and client attraction—so you can turn your expertise into a thriving business.

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