Marketing for Book Coaches

What if your tone of voice is why writers choose you—or scroll past? Whether it's feedback that lands perfectly or website copy that feels authentically you, your voice is your invisible sales tool.

In this episode of Marketing for Book Coaches, host An interviews Marie Ellis, Sunday Times bestselling ghostwriter and voice strategist with 20+ years of experience helping businesses and individuals find their signature voice.

Key Takeaways:

• The "3-Pillar" Voice Framework – Move beyond generic descriptors like "credible" to create a tone that's unmistakably yours.

• From Salesy to Human – Marie's exact formula for flipping "I-focused" copy into client-centered messaging that converts.

• Vulnerability Without Oversharing – How to build trust as a coach while maintaining professional boundaries.

• The AI Tightrope – When ChatGPT helps (and harms) your authentic voice, with ghostwriter-approved guidelines.

  
  

Featured Guest:
Marie Ellis – Ghostwriter for Sunday Times and Wall Street Journal bestselling authors
🔗 musecontent.co.uk | 🔗 LinkedIn

Free Resource:
Join An's Business Clinic every third Thursday for live coaching on niching and messaging.

https://anlytampere.podia.com/grow-your-book-coaching-business-in-30-min-a-day

Are you a book coach struggling to pick the perfect podcast topic to attract your ideal audience?

In this episode of Marketing for Book Coaches, we dive into how to align your podcast with your expertise—even if you haven’t written a book yet—and turn it into a powerful client-generating tool.

This is Part 2 of our podcasting series for book coaches. If you missed Part 1 on the technical setup of launching a podcast, catch up with Jen Rogers here.

To help us navigate topic selection, we’re joined by Kim Stewart, podcast coach for authors and host of The Book Marketing Mania. Kim shares her signature framework for identifying high-impact podcast topics that grow your audience and your coaching business. Get ready for a conversation packed with creative angles, niching strategies, and unexpected formats!

Key Takeaways:

• Podcasting Without a Book – How to use your coaching expertise (not just a book) as the foundation for your show.

• The "Capsule Podcast" Hack – A time-friendly way to test topics and attract clients with just 6–12 episodes.
• Beyond Solo Episodes – Why collaboration (think co-hosts or guest interviews) can amplify your reach.
• Testing Your Topic – How to validate your idea before launching (hint: guesting on other shows is gold).

Resources and Guest Links:

• Grab Kim’s Podcast Launch Checklist to simplify your setup: kimstewartmarketing.com
• Start Your Author Podcast checklist (FREE) : https://kimstewartmarketing.com/checklist
• Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast
• Josephine Chia's Book: https://epigrambookshop.sg/products/ayam-buah-keluak-and-the-art-of-writing
• Capsule podcast: https://www.youtube.com/watch?app=desktop&v=MHlxQNNBy4o
• Creating a Unique Podcast Collaboration with Carmen Horne & Kristine Brown: https://bookmarketingmania.buzzsprout.com/1806486/episodes/13639120-97-creating-a-unique-podcast-collaboration-with-carmen-horne-kristine-brown

Prefer video? Catch the full conversation on YouTube .

Marketing for Book Coaches explores actionable strategies to help book coaches stand out and scale. Hosted by An, a business coach specializing in book coaches, each episode unpacks marketing techniques, niching, and client attraction—so you can turn your expertise into a thriving business.

Subscribe now and never miss an episode!

Are you a book coach thinking about launching a podcast but feeling already overwhelmed?

In this episode, we dive into the technical setup of podcasting, from selecting the right equipment to launching your first episode and, most importantly, gaining momentum and monetizing your show.

This is part one of a two-part series on podcasting for book coaches. Today, we focus on getting your podcast up and running, and in the next episode, we’ll explore how to choose the best topic to maximize your impact.

To dive deeper into this topic, we are joined by Jen Rogers, host of Time to Simplify Podcasting. She has built a signature framework that helps entrepreneurs create content their market can’t stop listening to—and, most importantly, can’t wait to buy from.

Key Takeaways:

• Podcasting with Purpose – How to align your podcast with your business goals from the start.

• Tech Without the Overwhelm – The essential (and affordable) equipment you actually need to launch.

• Building Momentum & Monetization – The key steps to growing an engaged audience and turning your podcast into a revenue stream.

Resources and Guest Links:

* Jen Rogers’ Podcast Boot Camp – Learn how to launch & monetize your podcast: CoachJenRogers.com/podcast-bootcamp.

* The podcast episode on Building Your Business Without Social Media: https://youtu.be/X1y8f9E48YM?si=aiEb25MV425sbay2.

Join my free mini training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. [Insert Link]

Watch the Episode on YouTube

You can also find this episode on our YouTube channel.

🔥 Stay tuned for Part 2, where we’ll explore how to pick a high-impact podcast topic that helps you grow your coaching business. Don’t miss it!

In this episode of Marketing for Book Coaches, we explore an unconventional yet powerful marketing strategy—leveraging Airbnb Experiences to promote a mastermind.

Elika Tasker, an energy coach and business strategist, shares how she has successfully used Airbnb to attract international clients and create a thriving mastermind community. While this strategy isn’t yet widely adopted in the book coaching industry, it presents exciting possibilities for those looking to build engaged communities and attract new clients beyond traditional marketing channels.

Key Takeaways:

• Airbnb Experiences as a Marketing Tool – How listing a mastermind or coaching session on Airbnb can help reach a new, international audience.

• Building Engagement Beyond the Session – The role of WhatsApp groups, automation, and content repurposing in keeping participants connected.

• Crafting a Standout Airbnb Listing – The importance of visuals, compelling descriptions, and targeted messaging to attract the right audience.

Resources and Guest Links🎟️ Join Elika’s Women’s Mastermind on Airbnb: https://tinyurl.com/bp8bsb7x📲 Follow Elika on LinkedIn: https://tinyurl.com/ypzpf89f

More information about my group program? Join the newsletter right here: https://tinyurl.com/2rh38k9e

Join my free mini training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day.

Click here to find the training: https://tinyurl.com/2rh38k9eWatch the Episode on YouTube

You can also find this episode on our YouTube channel.

In this episode, we explore the bold strategy of leaving social media and how book coaches can thrive without it. Our guest, Amelia Ruby, is a podcaster and writer who left social media in 2021 and has since built a thriving business and community. Amelia hosts the podcast Off the Grid, where she helps entrepreneurs succeed by creating meaningful relationships and sustainable marketing strategies without relying on social media.

Key Takeaways:

✨ Want a Simple Approach to Attract Clients?

Join my free training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. ⁠⁠⁠Click here to find the training. ⁠

In this episode, we explore one of the most impactful strategies for book coaches: niching. Our guest,Shannon Scott, is a book coach who specializes in working with authors writing queer romance and queer romantic suspense. As a public speaker and personal branding expert, Shannon helps queer, neurodivergent authors become fearlessly authentic in their writing and their work.

Key Takeaways:

✨ Want a Simple Approach to Attract Clients?

Join my free training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. ⁠⁠⁠Click here to find the training. ⁠⁠

Where to find Shannon Scott:

In this episode, we'll dive into how sending personalized cards can boost your book coaching business. Our guest, Janice Porter, is an expert in relationship-building strategies. While she teaches entrepreneurs how to network effectively on LinkedIn, she also emphasizes the power of offline connections through a tangible follow-up strategy: personalized cards.

Key Takeaways:

✨ Want a Simple Approach to Attract Clients?

Join my free training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. ⁠⁠Click here to find the training. ⁠

Where to find Janice Porter:

Watch the episode on YouTube:

In this episode, we’ll dive into how effective time management can improve your marketing success. We’re joined by Christie Flora, a holistic time management expert who helps value-driven entrepreneurs juggle multiple roles, find balance, and still make time for hobbies—because, as she says, "there’s always time for work, rest, and play."

Key Takeaways:

✨ Want a Simple Approach to Attract Clients?

Join my free mini training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. ⁠Click here to find the training. ⁠

Where to find Christie Flora:

Watch the episode on YouTube:

You can also find this episode on our ⁠YouTube channel⁠.

In this episode, we will explore the unique challenges of using AI in your marketing as a book coach, while maintaining the all-important personal touch that potential leads expect from you. To discuss this topic, we are joined by Amy Frushour Kelly, a seasoned editor and AI content policy consultant.

Key Takeaways:

✨ Want a Simple Approach to Attract Clients?

Join my free mini training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. ⁠Click here to find the training. ⁠

Where to find Amy Frushour Kelly

Watch the episode on YouTube:

You can also find this episode on our YouTube channel.

In this episode, we dive into the unique challenges and opportunities of marketing yourself as a faith-based book coach. To discuss this, I’m joined by Dalene Bickel, a successful Christian, faith-based book coach who has mastered the art of blending faith with business. Dalene shares her journey on finding her niche as a faith-based coach and how she effectively markets her services to the right audience, integrating her faith while creating strong client relationships.

Key Takeaways:

✨ Want a Simple Approach to Attract Clients?

Join my free mini training, Your 30-Minute Marketing Plan, and create a clear, personalized strategy to bring in clients—all in just 30 minutes a day. ⁠Click here to find the training. ⁠

Where to find Dalene Bickel

Watch the episode on YouTube:

You can also find this episode on our YouTube channel.