So you want to start a side hustle, but you don’t know WHAT side hustle to start. Should you go with what you know, marketing your existing professional skillet? Should you turn your favorite hobby into a business? Or should you delve into a new industry, working on a cause you care about?  Could your ideal side hustle be a combination of all the above? Lori and Nola walk you through a series of questions to ask yourself, so you can find your entrepreneurial sweet spot. 

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Sticky Brand Lab

Let’s dive into this week’s episode!

In This Episode You’ll Learn

• Things to consider if you’re thinking about turning your professional skill set into a business
• How to figure out what you’re really passionate about -- and whether that passion is business-worthy
• Why pursuing the biggest money-making opportunity may cost more than you realize
• Ways to determine if a business idea might have market potential
  
  

Some people know without a doubt what side hustle they want to start. Others know they want to start a side hustle but the rest is a question mark. Using personal examples to illustrate concepts, Lori and Nola take listeners through a downloadable worksheet. Aspiring side hustlers can answer the questions discussed, to come closer to answering their own question: What side hustle should I choose? 

(3:57:28) How sometimes finding out what does not work leads you to find out what does.

(12:11:15) Answer these questions to uncover hidden (or not so hidden) talents that may be marketable.

(14:08:58) If you don’t know what things you love to do that may translate into a business, ask yourself these questions.

(20:31:43) How you can turn problems into opportunities.

(23:24:00) The answer to this one question can mean you’re in business or you’re not.

Resources

Download the worksheet, Your Entrepreneurial Sweet Spot

Podcast Transcript – https://www.stickybrandlab.com/podcast