How do you get found online? How do you generate leads to your website that can actually pay for your services? How do you attract the right people rather than just hearing crickets when you open your website?

In today's episode, we're uncovering all of this with search engine marketing expert, Heather Lutze.

Breaking free of corporate “cubicle” jobs well over fifteen years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion-dollar Denver SEM company—the Findability Group.

Heather founded Findability Group in 2000, in response to all the frustrated website owners who had paid good money for beautiful, high-tech websites that weren’t bringing in business.

As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing.

She is a member of the National Speaker’s Association (NSA), a sought-after Vistage International Speaker, and has shared the stage with Tony Robbins Business Mastery in Fiji and London.

Least to say, she's a legend and we're honored that she's a guest on the show.

Heather shares with us the EXACT recipe you need to follow to be found online.

I promise that if you listen to this episode, take notes, and implement what she shares with us, you will be findable online.

Show Notes:

✅ Watch Heather's Findability U on YouTube: https://www.youtube.com/channel/UCDnL4nKrmhkbf5eVIYOqICA

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

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