What’s your ideal mentor like? What are the characteristics of a good mentor?

Walter welcomes fellow cigar enthusiast and sales expert Ross Reida to talk about sales, cigars, and bourbons. Ross discusses the characteristics of a good interviewer and what are the common questions asked when applying for a sales post. He also shares his journey of selling energy-efficient equipment and the meaning of sales in his industry.

Highlights

• Introducing: Ross Reida - 0:20
• How it all started. - 2:22
• What makes a good interviewer? - 7:06
• Asking the question “Why do you want to be good in sales?” - 12:07
• Interest in selling a million dollars worth of energy-efficient items. - 22:00
• Capital budgets are generally built around revenue-generating core business equipment. - 30:05
• Similar to energy-efficient equipment: Most equipments are leased as it makes sense that you’re paying them as you use them. - 39:12
• As a salesperson, is what you’re doing effective? Is it working for you? - 41:48
• How is Ross using cigars in his daily life? - 46:03
• Sales is a broadway show performed by a psychiatrist. - 50:12
• What can you find in Ross and Walter’s humidors? - 55:13
• The best way to get hold of Ross. - 1:07:07
  
  
  Episode Resources
• Connect with Walter Crosby
• https://www.linkedin.com/in/walterlcrosby/
• https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
• https://helixsalesdevelopment.com/
• https://helixsalesdevelopment.com/podcast/
• [email protected]
• Connect with Ross Reida
• https://led.finance/
• https://www.linkedin.com/in/rossreida
• [email protected]