It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring.  Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane.

Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance of channel diversification (16:22), provides 3 key content creation tips (22:22), and shares the people who have influenced his professional life the most (29:31).

Connect with Matt on LinkedIn: https://www.linkedin.com/in/gehring/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker