Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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In this episode, I sit down Alicia Russell, VP Marketing at Onalytica.

We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics.

Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget.

This episode is a must-listen for marketers (like me!) who've always known influencer marketing can work but just need some direction on where to start.

Listen to it here:

* Buzzsprout

* Spotify

* Apple

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alicia here.

And find out more about MyOnalytica (which we discuss on the episode) here.

And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com