She’s a CEO by day and a farmer by night, but in both roles, Amy Thacker is working to help people connect with the lands where they live and visit. Amy leads the Cariboo Chilcotin Coast Tourism Association to support the tourism industry in inviting visitors to see this vast, diverse region for themselves – and experience the positive culture shock of living off the grid. In this conversation, she shares why tourism and agriculture work so well together for her and debunks some common misconceptions some visitors have before they arrive, offering insight into educating visitors as a destination.

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