Insight: The power of constraints and limitations

Inspiration: Dr. Seuss’ Green Eggs and Ham

Modern Day Execution: Stephen Kieran, Partner at KieranTimberlake. 

Three Takeaways

• The best creatives have a dialogue with both their audience/users and the materials they use to create. Instead of sprinting towards the finish line, they’re keyed into their work and constantly assessing its progress at every step.
• Whether you’re building a business or a building, keep context in mind. What you build doesn’t exist in a vacuum, it’s in constant conversations with customers and other stakeholders.
• Doing the prep work makes it easier to produce creative work. When you come into a project with a deep understanding of the challenge, and its context, you can get more creative and operate on instinct.

Key Quotes

• “We wanted to ask elemental questions, assume nothing, and build a practice of a culture of inquiry that was with us on our first day.”
• “The design process becomes really simple when complexity fades and what you’re making talks back to you and tells you what to do and what not to do.”
• “It’s easy to make something that’s beautiful by eliminating constraints. What we’re after something that’s deeper than beauty.  We’re after something that transcends. ”

Links

• Stephen’s LinkedIn
• Kieran Timberlake
• Cellophane House

Thanks to our friends

This podcast is presented by Oracle CX. 

Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives