Arrested Development. Zoey’s Extraordinary Playlist. Firefly. What do these three shows have in common? Well, for starters, people apparently are pretty fed up with hearing correct opinions on how superior these shows are to everything else on TV! And secondly, they were famously canceled. Low ratings are fear of all creative projects (please leave a 5 star review below!), and the grim reaper in charge of delivering them is the all powerful Nielsen. A revolutionary during the Great Depression, Arthur Nielsen pioneered the data surrounding ratings as we know them today. He’s allowed companies to make data-based decisions regarding their work for nearly a century, and that’s just what your CX needs.
Today’s guest, Jodie Jansen, is the Chief Customer Officer of Mediafly. She brings data to the forefront of CX and helps her team and customers make data-based decisions. And today, she’ll teach you how to do the same.
