In this episode, host Kristi sits down with Susan Harper, founder of Sharper Creative, to unravel the honest, behind-the-scenes story of a marketing pro navigating her own business growth. Susan shares the highs, lows, and unexpected twists of rebranding, tackling LinkedIn, and finding what really works (and what doesn’t) when you’re your own client.

What You’ll Learn:

Why even seasoned branding experts struggle with their own marketing—and how Susan overcame analysis paralysis.

The reality of “shiny object syndrome” and how to focus on what truly moves the needle.

Susan’s experiment with LinkedIn, direct mail, and a two-pronged approach to reaching nonprofit clients.

The power of repurposing content and building a sustainable, manageable marketing system.

Actionable advice for business owners: just start, experiment, and don’t be afraid to try new things (even if it means a few awkward posts along the way).

Key Takeaways:

• The LinkedIn rabbit hole: what happens when you try to do it all.
• How direct mail and email can work together for creative outreach.
• The importance of knowing your audience and choosing the right platform.
• Why repurposing content is a game-changer for busy entrepreneurs.

About the Guest:

Susan Harper is the creative force behind Sharper Creative, with 23 years of experience helping organizations brand boldly. When she’s not building brands, you’ll find her painting, gardening, or dreaming up her next creative project.

Connect with Susan:

Website: sharpernet.com

Linkedin: linkedin.com/in/susan-harper

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com