Fun Fact: Although 70 per cent of purchases are researched online first, 90-95 per cent of transactions are completed in a brick and mortar store. It’s this relationship between online-offline commerce that created an opportunity for Gary Ziegler, CEO of eThor. eThor is a mobile app that bridges the gap between merchants and mobile. In this episode of Startup Podcast, host Rivers Corbett talks with Ziegler about opportunities in fintech, building a high growth company, the importance of focus and why Canada is a great place to hire tech talent.