Finding Freedom

Jon Benson — the inventor of the video sales letter and a copywriter responsible for over $1 billion in revenue — joins the show to explore what happens to human creativity as AI takes on more of the work. Jon shares how he accidentally stumbled into copywriting, why ethical persuasion rooted in personal values outperforms manipulation, and how he's built a system of AI "clones" that handle everything from sales pages to email sequences. He explains the frustrating reality of training AI to write like a human (hint: it hates commas), why knowledge remains the ultimate competitive advantage, and how the window to get ahead of the AI wave is closing fast. If you're an entrepreneur wondering where to start, this episode will show you exactly what's possible — and what's at stake if you wait.

New sponsor alert: Jason Gagne’s Good2GoBody 90-day beginner fitness program - ⁠https://good2go.podia.com/?coupon=LIONSJOHN⁠

Video Chapters

0:53 — Intro & Sponsor: Good to Go Body 90-Day Program

2:11 — Meet Jon Benson: Inventor of the Video Sales Letter

5:33 — Ethical Persuasion: Writing to People's Core Values

8:03 — How Jon's AI System Works (and Why AI Is So Stubborn)

11:02 — Eliminating AI-isms: Making Copy Sound Human

17:03 — The Role of Humans When AI Can Do Almost Everything

22:43 — Getting Started: youcloned.ai Free PDF & Tools

27:13 — The AI Timeline: You Don't Have a Year

33:10 — The Conversion Lab: Weekly Coaching with Jon & His Wife

36:19 — The Future: Hyper-Personalized Marketing & the AI Economy

Links & Resources

* 🆓 Free PDF + AI Clone Setup Guide: ⁠youcloned.ai⁠

* 🆓 Free Buyer Profile Tool: ⁠freebuyerprofile.com⁠

* 🤖 Jon's Copywriting AI Software: ⁠bnsn.ai⁠

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Author, financial analyst, and former Green Beret E.M. Burlingame joins John Odermatt to expose a 400-year-old predatory financial system — what he calls the "Financialist Kill Chain" — and argues that the same seven-step playbook used to hollow out empires throughout history is now being run on the United States. Burlingame traces the system's origins from the Praetorians of Rome through Venice, Amsterdam, and finally to the City of London, which he describes as a separate financial power occupying the Anglosphere since 1688. The conversation covers how debt, asset seizure, economic destabilization, and elite coercion have been used as weapons against civilizational peoples — and why Burlingame believes the U.S. is currently in the final phase of collapse and abandonment. He also examines why Russia and China have so far resisted the kill chain, what Trump's constraints are, and what ordinary Americans can actually do to push back. Burlingame's unique background — spanning investment analysis, algorithmic trading, Special Forces targeting, and computational engineering — gives him a rare lens to see patterns most analysts miss.

Chapters

0:00 – Introduction & episode preview

1:17 – Sponsor: Good To Go Body 90 Day Fitness Program

2:10 – Guest intro: Who is E.M. Burlingame?

4:27 – Burlingame's background: finance, Special Forces & pattern recognition

19:51 – The Financialist Kill Chain explained: 400 years of predatory finance

20:05 – Walking through all 7 steps of the kill chain

20:35 – Where is the U.S. in the kill chain right now?

25:52 – Israel, scapegoating, and the real power behind the curtain

30:41 – Are Russia and China also targets?

39:14 – Why Trump can't simply stop Ukraine funding

45:35 – The upside-down flag signal: What it meant when King Charles visited the White House

53:05 – What you can do: Community, local knowledge, and fighting indifferent malevolence

1:02:08 – Where to find E.M. Burlingame's work

Links & Resources

E.M. Burlingame on Substack: EMBurlingame.substack.com

E.M. Burlingame on X: @EMBurlingame

E.M. Burlingame's website & books: https://www.emburlingame.com/

Confessions of an Economic Hit Man by John Perkins

Rich Does Politics (YouTube): Crypto Rich's channel

SUPPORT LIONS OF LIBERTY:

Help keep this podcast going! We rely on listener support to continue bringing you content on freedom, political reform, and personal empowerment.

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A salary feels safe — until you realize it's a cage. In this solo episode, host John Odermatt shares the story of being unexpectedly laid off after 16 years in corporate America and how it forced him to confront how little control he had over his own income. He introduces the "eat what you kill" mindset — the idea that income should be a direct reflection of your skill, effort, and output. John breaks down the hidden trade-offs of salaried work, including the illusion of security and the slow erosion of purchasing power through inflation. He contrasts the salary cage with the hunter mentality, where immediate market feedback replaces annual performance reviews. John argues that the greatest risk isn't going out on your own — it's never finding out what you're truly capable of. He closes with practical, low-stakes advice for salaried workers who want to test the hunter life without blowing up their financial security.

Chapters

0:00 – Introduction: The Salary Cage

1:18 – Sponsor: Good To Go Bodies 90-Day Fitness Program

2:42 – John's Story: 16 Years in Corporate America & Getting Laid Off

8:12 – Terminology: Where "Eat What You Kill" Comes From

13:04 – The Primal Satisfaction of Hunting for Your Income

21:24 – Salary vs. Entrepreneur: The Real Trade-Offs

22:01 – The Biggest Lie About Salary: It's Not Actually Secure

17:19 – The Advantages of the Hunter Mindset

21:25 – Why Doesn't Everyone Go Out on Their Own?

23:44 – Ed Mylett's Definition of Hell & The Real Risk of Playing It Safe

27:34 – How to Start Hunting Without Quitting Your Job

SUPPORT LIONS OF LIBERTY:

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John Odermatt is joined once again by his daughter Rubie for a fun father-daughter episode of Finding Freedom. Rubie brings the questions — and they cover everything from how baseball players get paid, to why Dad saves nickels, to the difference between gold and silver. Equal parts personal finance lesson and baseball chat, all from a kid's point of view.

Chapters

0:00 – Welcome & Intro

1:12 – How much do baseball players make?

6:12 – Will the US ever have a $2 coin?

9:50 – Why save silver and gold?

17:32 – Who's the highest-paid player in baseball? (Ohtani)

21:26 – Most expensive baseball card ever sold

22:10 – Do the Blue Jays spend their money wisely?

27:10 – Why Ruby loves podcasting

SUPPORT LIONS OF LIBERTY:

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In this eye-opening episode, host John Odermatt sits down with Dr. Darrell Wolfe — a doctor of natural medicine with 45 years of frontline healing experience — to challenge everything conventional medicine tells us about chronic disease. Dr. Wolfe argues that autoimmune disease, cancer, and heart disease as we know them don't actually exist — they are all downstream effects of a neglected large intestine, toxic modern environments, and systemic poisoning through food, water, and air. He explains how leaky gut leads to leaky brain, why lipopolysaccharoids flood the bloodstream and trigger inflammation, and how the body's electrical and electromagnetic nature is being suppressed. Dr. Wolfe introduces the concept of the "Perfect Day Lifestyle" — a whole-life approach to nutrition, hydration with structured water, and non-surgical bodywork that he claims can reverse fibroids, heart blockages, neurological symptoms, and more. The two also dig into the politics of health, including legal protections for toxic corporations, the fraud behind statin drugs and cholesterol myths, and the attacks Dr. Wolfe has faced for speaking out. This episode is a passionate, unconventional challenge to the sick-care model — and a call to reclaim your health sovereignty.

New sponsor alert: Jason Gagne’s Good2GoBody 90-day beginner fitness program

Chapters:

00:00 – Introduction & Episode Teaser

0:49 – Welcome & Sponsor: Good To Go Body

2:23 – Dr. Wolfe's Origin Story: Grandfather's Colon Cancer

4:49 – Why "Autoimmune Disease" Doesn't Exist

7:32 – Leaky Gut, Leaky Brain & the Root of All Disease

11:57 – Lipopolysaccharoids, Inflammation & Neurological Breakdown

13:35 – The Perfect Day Lifestyle: Diet, Fasting & Healing

17:55 – Heart Disease, Structured Water & the Body's Electrical Gel

33:00 – Fibroids, Tumors & Cell-Sonic Regeneration Technology

38:20 – Media Attacks, Government Pushback & Dr. Wolfe's Guarantee

Websites & Resources

docofdetox.com — Main site, find everything here

bhnuniversity.com — Free 1–3 hour trainings; Whole Life Health Certified & Wolf Non-Surgical Certified courses

dodselfcure.com — Free slideshow: watermelon cleanse, grape cure, water fasting, whole plant-based keto diet

dodpowerpack.com — Case studies including fibroid reduction with Cell-Sonic Regeneration

PerfectDayGuideFree.com (PDG) — Free download of his Perfect Day Guide

escapethematrix.com — His 3-part documentary (first act available via bhnapp.com → Evolve section)

bhnapp.com — App; watch Act 1 of Escape the Matrix in the Evolve section

BraveheartHeroesContract.com — Rewrite your personal rules and subconscious programming

Books:

The Perfect Day — Dr. Wolfe’s flagship book covering 45 years of healing knowledge

Healthy to 100 — Written ~16 years ago, beginner-friendly with humor

Contact

Phone/WhatsApp/FaceTime: 469-861-8884 (USA Direct)

Offers a free 10–15 minute call to anyone; lifetime access after a consultation

Upcoming Courses

Miami — May

Stuart, Florida — September

Zihuatanejo, Mexico — October

SUPPORT LIONS OF LIBERTY:

Help keep this podcast going! We rely on listener support to continue bringing you content on freedom, political reform, and personal empowerment.

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Host John Odermatt interviews Edward Brady, a former SEC examiner with 25 years in financial oversight and author of the upcoming book “Awaken Your Financial Star.” Brady explains why people feel financially behind despite higher incomes, citing inflation and lifestyle creep, and contrasts Sylvia Bloom’s $8M savings success with Warren Sapp’s bankruptcy. He outlines practical steps like tracking cash flow, using employer 401(k) matches, and weighing traditional vs Roth IRAs based on future tax expectations. Brady presents his STAR framework—Savings, Time, Assets, Real returns—emphasizing time and compounding, and discusses matching asset choices to investment horizons rather than predicting crashes. He also shares fraud-defense lessons from SEC work, including skepticism, background checks, independent custodians, fiduciaries, and diversification across custodians, and concludes that financial progress is best measured by cash flow and freedom of choice.

New sponsor alert: Jason Gagne’s Good2GoBody 90-day beginner fitness program

Chapters:

00:00 Why You Feel Behind

00:49 Show Welcome and Sponsor

02:34 Meet Edward Brady

03:48 Inflation and Lifestyle Creep

06:48 Practical Saving Moves

08:18 Roth vs Traditional Accounts

11:07 From Military to SEC

12:51 The STAR Wealth Framework

15:31 Time and Compounding Lessons

17:54 Fraud Proof Your Money

20:44 Real Estate Done Right

24:11 Market Outlook and Horizons

33:34 Measuring Real Progress

38:20 Book Release and Wrap Up

SUPPORT LIONS OF LIBERTY:

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The British Empire didn't die — it evolved. In this episode, host John Odermatt pulls back the curtain on the invisible financial architecture that Britain built after shedding its visible empire: a tightly interlocked system of offshore banking, insurance monopolies, intelligence networks, and manufactured conflict designed to generate perpetual risk premiums. At the center of this system sits the City of London, the Federal Reserve, Lloyd's of London, and the Bank of International Settlements — all tracing back to the same banking families. John walks through how conflicts in Iran, Israel, and the broader Middle East were not accidents but products, engineered to keep Lloyd's premiums high and London's influence alive. He also examines the LIBOR scandal as documented proof of institutional collusion, not theory. Finally, John makes the case that the Trump administration's America First doctrine — from the Venezuela operation to intelligence cutoffs to the Strait of Hormuz insurance play — may represent the first serious attempt in living memory to dismantle this system, and why figures like Tucker Carlson and Marjorie Taylor Greene, despite their "America First" branding, may actually be playing into the very architecture they claim to oppose.

Video Chapters

0:00 – Introduction: The Empire That Never Died

1:17 – Jekyll Island 1910: The Secret Meeting That Copied the Bank of England

2:24 – Welcome to Finding Freedom: What This Episode Is About

9:26 – The Architecture of Invisible Power: Four Buildings, Four Dates

15:05 – Lloyd's of London: How Conflict Became a Product

16:07 – The Strait of Hormuz and the Iran Risk Premium

21:03 – The LIBOR Scandal: Proof, Not Theory

23:37 – Trump's America First vs. the British Banking Cartel

25:40 – Operation Absolute Resolve: Venezuela and the Dollar War

32:55 – AIPAC, US Elections, and the Distraction Machine

33:33 – What This All Leads To: The System Behind the Conflict

35:37 – Wrap-Up and Where This Series Is Heading

Resources & Links Mentioned

Vivify Mariposa – "The Empire That Never Died" (Substack: No Filter, Just Facts): The primary source article for this episode — https://nofilterjustfacts.substack.com/p/the-empire-that-never-died-britain-conflict-money

Rich Does Politics – YouTube channel John recommends for global economics and intelligence analysis: [youtube.com/@RichDoesPolitics]

SUPPORT LIONS OF LIBERTY:

Help keep this podcast going! We rely on listener support to continue bringing you content on freedom, political reform, and personal empowerment.

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Most expats moved to Dubai chasing tax-free income, luxury living, and warm weather — but the war with Iran has exposed the fragile foundations beneath that dream. In this episode, John Odermatt speaks with world-renowned expat consultant Mikkel Thorup about why he left the UAE seven years ago, what he saw coming, and what current residents need to know. Thorup spent nearly a decade in the UAE before recognizing that its dependence on imported food, desalinated water, and hydrocarbon energy made it dangerously vulnerable to regional conflict. He shares firsthand accounts of stranded tourists, canceled Iranian Golden Visas, potential banking disruptions, and the very real consequences of living near active missile exchanges. For those looking for an alternative, Thorup points to Latin America as an increasingly attractive destination — politically shifting rightward, food and water independent, and offering genuine tax-free lifestyles. He closes with practical advice on building an offshore Plan B whether or not you ever physically move, covering banking, holding companies, real estate, and residency strategies. For anyone currently in the UAE or rethinking their global base, this episode offers a sobering and actionable reality check.

Chapters

0:00 — Intro & Teaser: War in Iran turns the Dubai dream into a dangerous gamble

1:18 — Sponsor: Fox & Sons Coffee — use code JOHN for 15% off orders of $40+ at foxandsons.com

2:05 — Guest Introduction: Mikkel Thorup, host of the Expat Money Show and leading expat consultant

4:18 — Why Mikkel Moved to the UAE in 2011: Tax-free lifestyle, beaches, connectivity, and growth

5:49 — Visiting Iran: Separating the people from the government

7:02 — The Turning Point: Starting a family and rethinking resilience — food, water, and energy dependence

10:25 — Was Anyone Else Worried? Why most expats weren't thinking about geopolitical risk

12:55 — What's Happening Now: Stranded travelers, hotel chaos, interceptor missiles, and denial

15:47 — Financial Risk: Banking closures, frozen accounts, and canceled Iranian Golden Visas

18:47 — Advice for Expats Still in the UAE: Find the dream elsewhere

19:15 — Where to Go Instead: Latin America — Costa Rica, Panama, Argentina, Paraguay, and more

20:43 — Why Mikkel Chose Panama: Surveying the world and landing in Latin America

21:39 — The Political Shift in Latin America: From socialism to free-market leadership

22:56 — El Salvador vs. Mexico: Safety, rule of law, and what it means for expats

23:58 — How to Work with Mikkel: Comprehensive expat planning from tax to immigration

25:36 — Building a Plan B: Offshore banking, holding companies, real estate, and residency

26:25 — Wrap-Up & Where to Find Mikkel: expatmoney.com | The Expat Money Show (400+ episodes)

Links

Mikkel Thorup — Expat Money: https://expatmoney.com

The Expat Money Show Podcast: Search "Expat Money Show" in your podcast app

Sponsor — Fox & Sons Coffee: https://foxnsons.com — Code JOHN for 15% off $40+

Lions of Liberty on Patreon: https://patreon.com/lionsofliberty

Lions of Liberty on Locals: https://lionsofliberty.locals.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when your body gives out but your will refuses to quit? Ty Gipson has lived that question — diagnosed with brittle Type 1 diabetes at age eight, he went on to survive three major transplant surgeries while building a thriving business and raising a family. In this episode, Ty shares the remarkable story of receiving a kidney from his mother at age 30, fighting through dialysis while running a 45-person company, and ultimately receiving his wife's kidney after she turned out to be a perfect match. Through each trial, Ty forged his "No Options" mindset — a practical three-step framework for pushing through adversity. The framework breaks down into three simple pairs: grow or die (what we do), hope or despair (how we think), and humor or drama (how we talk). Ty explains why "just think positive" is an empty platitude and why taking smaller mental bites is the real key to building resilience. He also opens up about how sharing his story — something his father taught him never to do — became the very thing that transformed his life and inspired others to become organ donors.

Video Chapters

0:00 Introduction — When your body gives out but your will refuses to quit

0:46 Welcome to Finding Freedom & sponsor: Fox and Sons Coffee

4:16 Diagnosed with brittle Type 1 diabetes at age eight

8:43 Growing up in Texas, sports, and just wanting to be a normal kid

12:53 Kidneys failing at 30 — the dual kidney/pancreas transplant surgery in Baltimore

13:53 The midnight Super Bowl Sunday call — a match is found

19:03 Life after transplant: marriage, adoption, and building Waterboy Graphics

25:53 Kidneys fail again in 2019 — back on dialysis with a 45-person company

28:23 The "No Options" 3-step mindset framework (Grow or Die / Hope or Despair / Humor or Drama)

33:29 Final takeaways: lock arms with each other and share your stories

35:31 Where to find Ty & the No Options podcast

Links & Resources

Ty Gipson's website: https://tygipson.com

No Options with Ty Gibson Podcast — available on Spotify and all major podcast apps

Fox and Sons Coffee (sponsor) — 15% off $40+ orders with code JOHN: https://foxnsons.com

SUPPORT LIONS OF LIBERTY:

Help keep this podcast going! We rely on listener support to continue bringing you content on freedom, political reform, and personal empowerment.

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Most people don't fail at entrepreneurship—they quit too early. In this solo episode, host John Odermatt breaks down the five critical traits that separate entrepreneurs who push through from those who walk away before success arrives. Drawing from his 20-month journey as a solopreneur after leaving corporate America, John shares hard-won lessons about delayed gratification, consistency, and the mindset shifts required to build a sustainable business. He discusses picking the wrong business vehicle, the importance of finding the right mentors, and why discipline must come before success. If you're building something while waiting for results to show up, this episode will help you stay the course.

VIDEO CHAPTERS

0:00 Introduction: Why Most People Quit Too Early

0:48 Welcome & Fox and Sons Coffee Sponsor

3:16 The Missing Trait: Delayed Gratification

10:18 Key #1: Long-Term Orientation (Think in Years, Not Weeks)

14:26 Key #2: Consistency Over Intensity

18:53 Key #3: Today's Effort = Future Results

20:34 Key #4: Build Through Feedback, Not Emotion

23:34 Key #5: Identity Before Income

27:04 Bringing It All Together: The Power of Consistency

29:44 Closing & Contact Info

SPONSOR:

This episode is brought to you by Fox and Sons Coffee – fresh, high-quality coffee shipped directly to your door, available as whole bean or ground. Get 15% off orders of $40 or more with promo code JOHN at checkout. Visit: FoxNSons.com

SUPPORT LIONS OF LIBERTY:

Help keep this podcast going! We rely on listener support to continue bringing you content on freedom, political reform, and personal empowerment.

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