In this episode, Junwen Lee (Head of Product at CardUp) talks about:

• How finding adjacent problems to solve for your customers is key to growth
• Why it is important to tap into your early adopters as a word-of-mouth channel
• How you can ensure the early stage growth does not wane by coupling awareness campaign with referral strategies
• How to optimise your viral loop based on your customer segments
• The difference between the B2B and B2C buying cycle and buying psyche
• Using context as a way to accelerate product adoption

Podcast information:

• Website
• LinkedIn
• Feed
• Host: Ricky Willianto