Melissa Fors Shackelford, Fractional CMO, Author of Harnessing Purpose: A Marketer's Guide to Inspiring Connection, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding meaning in the work we do, knowing clarity and authenticity need to be on purpose, and the need to start with value.

Finding meaning in our work

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.

Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing
the world around us.

Business

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Marketing

Business News

Management

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.

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Finding meaning in our work

Finding meaning in our work