AMA Marketing / And with Bennie F. Johnson

In this special "CMO Mashup" episode, AMA's brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today’s marketing landscape.

Guests Include: Dan Csont with Corpay, Radhika Duggal with Major League Soccer, Alex Morrison with Pearpop, Leah Chandler with Discover Puerto Rico, Clemence Sop with InterSystems, Krenda Frushour with Blistex Inc., Erin Levzow with Batch & Box, and Robert Rose with The Content Advisory.

Marketing / And Live from New York City, Episode 3: Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA's Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.

Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

Marketing / And Live from New York City, Episode 1: LaFontaine E. Oliver, President & CEO of New York Public Radio, joins AMA's Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing.

Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.

Alex Morrison, Chief Marketing Officer of Pearpop, joins AMA's Bennie F. Johnson to talk about what it means to be a creator first community, why entrepreneurial spaces are important, and the value in simplicity.

Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

Krenda Frushour, Senior Director International at Blistex Inc. joins AMA's Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

Clemence Sop, Head of Marketing Innovation at InterSystems, joins AMA's Bennie F. Johnson to talk about finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, and AMA's 2024 National Nonprofit Marketer of the Year, joins AMA's Bennie F. Johnson to talk about why we need to find connective threads in our work, the value of understanding perceptions, and how tourism can change lives.