AMA Marketing / And with Bennie F. Johnson

AMA Marketing / And with Bennie F. Johnson

By Bennie F. JohnsonBusinessNewsMarketingBusiness NewsManagement
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AMA Marketing / And with Bennie F. Johnson episodes

  • Telling the unforgettable story that leads to legacy
    John Cardone, Vice President of Marketing and Communications at Carlow University joins AMA’s Bennie F. Johnson to talk about the importance of telling the unforgettable story, having consistency and belief in your mission, and being true to the brand.
    38 min
  • Finding the commitment in your business
    Sean Greenwood, Vice President of Public Relations for Ben & Jerry's joins AMA’s Bennie F. Johnson to talk about understanding your business’s commitment to the community, finding joy in our work, and letting your heart be part of the equation.
    38 min
  • Keeping community at the center
    Emily Mazreku, Director of Marketing Strategy at Breakthrough T1D joins AMA’s Bennie F. Johnson to talk about the full circle moments in our work, creating and holding space for our community, and the need to challenge what we see.
    36 min
  • Breaking down the fundamentals
    Ulli Appelbaum, Founder of First The Trousers Then The Shoes joins AMA’s Bennie F. Johnson to talk about the value of marketing fundamentals, the need for empathy, and how we build brand memories and identities.
    34 min
  • The value of wrong sounding muppets
    Susan Westwater, Co-Founder of Pragmatic Digital joins AMA’s Bennie F. Johnson to talk about the importance of experimentation, why we should look to the future, and learning to navigate the disruption in our industry.
    41 min
  • Being a collector of the innovative stories
    Daniel Khabie, Co-Founder of Court Avenue, joins AMA’s Bennie F. Johnson to talk about collecting journeys and stories, why we should all be living as innovators, and why being uncomfortable and asking questions makes us better.
    41 min
  • Global engagement and the collision of music and culture
    Chris Epple, Vice President of Marketing for Harman, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the global engagement that comes with the collision of music and culture, the value of listening and saying we don’t know, and why the best marketers are anthropologists.
    43 min
  • Connecting people in moments of creativity
    Carryl Pierre-Drews, Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB), joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about moving an industry forward, the importance of connecting people in moments of creativity, and why we need to move away from the boring.
    41 min
  • Why we should take jobs we can shape
    R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why we should all take a job that gives us the opportunity to shape it, telling a university’s story, and the need for community bond and belonging.
    43 min
  • Being in love with an iconic brand
    Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using customer stories and experiences to celebrate the brand.
    42 min

About AMA Marketing / And with Bennie F. Johnson

From the publisher's feed

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

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