The music industry offers multiple revenue streams beyond streaming, yet many African creatives are missing out on these opportunities. Kofi Che, co-founder of Crux Global who recently partnered with Sony, breaks down how artists can properly monetize their work through publishing rights and smart business practices.

• Music is a patient game requiring sustainable fanbase building rather than chasing overnight success
• Artists need to understand the fundamental difference between publishing and recording revenue streams
• Publishing revenue comes through bodies like PRS (UK) or ASCAP (US) when music is played on radio, in stores, or used in media
• Producer agreements should include both session fees AND publishing splits (typically 50/50 between producers and writers)
• Register your music with collection societies immediately after release to avoid losing royalty payments
• Producers should never give up publishing rights as these form the basis for valuable future publishing deals
• Building a dedicated fanbase is more valuable long-term than having a single viral hit

If you're an artist looking to maximize your income potential, make sure you're registered with the appropriate collection societies and have proper documentation for all your music. Leave your thoughts in the comments about what content you'd like to see in future episodes!

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