With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you’re layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media he strives to help Real Estate Investors and agents/brokers grow their business by finding motivated sellers, getting them under contract and adding minimum 2-5 contracts per month, all while streamlining their processes and systems. This lead generation agency is committed to providing more leads and closings to Real Estate businesses. On this episode of the podcast, Esteban joins me to discuss how to target and convert motivated sellers online. We will also touch on how Hesel Media is helping real estate investors and hybrid agents be able to monetize inbound leads. Listen to this podcast to learn more about the data that is captured by these giants like Google and Facebook and how to utilize this information for your business. Three Things You’ll Learn in This Episode Options to give your sellers to attract more business. Where the future of business is heading and how to capitalize on it. How to hyper target and only get sellers.   Connect with Esteban Learn more about Esteban and his company at HeselMedia.com or head directly to his calendar to book a free consultation and continue the conversation here. Resources Jam pack your schedule with motivated sellers HeselMedia.com Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram TRANSCRIPT: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we’re going to be chatting about today, folks, is how do you target and motivate? Or how do you target market and convert motivated sellers but doing an online? If you’re chasing this audience, you’re chasing this market, you realize that it’s usually a multi pronged approach isn’t a single one size fits answer for all whether you’re layering that with cold calling, or the door knocking. But what we’re going to talk about today is really just a digital side of it specifically on how we run Google ads, either PPC, and Facebook I G to target motivated sellers. So we’re here with an agency today, they wanted to come on the show, obviously, they do this for you guys, you guys can learn more about their services at the end here. But I want him to walk us through how it’s working. First, because that’s really, really exciting. If you guys have not been following what we’re doing here real estate marketing dude, we just launched a, a huge, we’re right in the space like and because there’s such a huge market with motivated seller leads, everybody is after them. And everyone’s trying to take realtors out of the equation here. And the reason why we built the listing advocate.com site out was so that you can adapt a multiple offer approach or multiple option approach because that’s where it’s going to play in for a lot of the seller leads. When you’re marketing motivated seller leads only about five to 8% of them are going to actually convert and take the cash offer that you’re most likely marketing them with. However, it’s like what do you do with the other 92%. And that’s where having multiple options comes into place. Because as long as you can monetize the transaction, who gives a shit, which option they decide to go with at the end of the day. It’s just a matter of how as you as an agent can spin off that business into other business, right? Like I don’t care what option they choose, if I’m still getting paid a percentage to sell the property. I don’t care if it goes through a cash buyer. Regular listing fixing list program, trade an option, you name it, so we’re not going to get into multiple options. I just want to get into the seller lead generation stuff right away. So without further ado, let’s go ahead and introduce our guests. I might butcher your name, but not the beginning part. You Hispanic dude. That’s the one. Oh, yeah. We got it. We got another fellow Hispanic on the show. I’m the white Mexican, they call me. Last name Cuevas but Esteban and jurati that’s a correct. Yeah. Andrea, you said in in Italian accent I love it. But yeah, go, we Nice to meet you do want to tell our listeners a little bit about who you are and what you’re doing. I Nice to meet you, man. It’s awesome. Being here, listening, you know, just been listening to some of your other podcasts. And now talking to the audience here the listeners. It’s, it’s, it’s an honor. So one thing that we’re doing here, we’re helping real estate investors and hybrid agents really be able to monetize inbound leads inbound motivated sellers, that would usually will come with the intention of selling their property because they’re searching for you there they have the intent of looking out for a solution. Usually you’d have that solution. And they could also be targeted or retargeting on Facebook, just because we’re able to use all this algorithm out there. So we know and Facebook knows exactly what your audience is talking about what they’re

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