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Finding Peak with Ryan Hanley
Finding Peak with Ryan Hanley episodes
- How to Close 89% of Inbound Leads
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
In this episode, we break down the exact process Ryan Hanley uses at Rogue Risk to close 89% of inbound insurance leads.
Yes, that's right. This process, executed properly, results in enormous conversation rates for inbound leads.
Listen and learn for yourself...
Resources Mentioned:
- Reach out to Ryan Hanley
- Rogue Risk
- Finding Peak
- SIAA
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/how-to-close-89-of-inbound-leads
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
42 min - How to Get Positive Outcomes in Sales
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
Today we're joined by Mark McClure and Kim Read of Tivly, formerly CommercialInsurance.net, Tivly is a leading provider of new customers and services to the insurance industry.
Tivly works with insurance agents, brokers and carriers looking to connect with specific types of businesses who are actively searching for insurance coverage.
In this episode, we dig into Mark and Kim's experience with commercial insurance leads to better understand how independent insurance agents can grow their business using inbound leads.
This is an episode you don't want to miss...
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/how-to-get-positive-outcomes-in-sales
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 7 min - RHS Throwback: Gordon Coyle on Video-Driven Specialty Liability Leads
Became a Master of the Close: https://masteroftheclose.com
In this throwback episode of The Ryan Hanley Show, Ryan Hanley interviews Gordon Coyle, founder, and president of The Coyle Group. Gordon is a risk management and insurance services firm specializing in liability products. He joins the podcast and explains how he's using video to create inbound leads in specialty liability insurance.
This is an episode you do not want to miss...
Episode Highlights:
- Gordon shares his background story with Ryan. (13:00)
- Gordon explains that his natural curiosity and motivation from Ryan led him to take it to the next level in the technological aspect of the business. (18:31)
- Gordon talks about consistency and discipline being the keys to everything that you do. (21:07)
- Gordon shares how he was able to assist someone who had seen his videos and asked for his help. (26:23)
- Gordon shares that he gets his leads from people that are searching for answers on insurance on YouTube. (33:51)
- Gordon explains that one of the hardest things for him to do is to repurpose content. (40:31)
- Gordon shares that every sales job is all about getting noticed, and the best way to do that is through social media. (45:22)
- Gordon shares that there are a lot of producers that have stood out and become successful through the use of social media. (48:14)
- Gordon talks about the difference between paid and organic marketing in social media. (54:23)
- Gordon advises people to think about the sales process and the closing ratios when talking about inbound and non-inbound businesses. (57:40)
Key Quotes:
- "Consistency and discipline, I think, are key not only for marketing but a lot of things in whatever you do." - Gordon Coyle
- "Every sales job is all about getting noticed, right? You have to kind of build interest you have to have you have to get your foot in the door, your toe in the door. And, you know, how do you do that? How do you get noticed? And I think that there's a lot of good opportunity to do that with content." - Gordon Coyle
- "The consistency around video creates an aura of expertise, knowledge, whatever it may be, you become a very believable character." - Gordon Coyle
Resources Mentioned:
Gordon Coyle LinkedIn- The Coyle Group
- The Coyle Group - YouTube
- Reach out to Ryan Hanley
Learn more about your ad choices. Visit megaphone.fm/adchoices
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/rhs-throwback-gordon-coyle-on-using-video-to-create-inbound-specialty-liability-leads
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 5 min - The One Question You Must Answer in 2023
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
You MUST answer only one question in 2023 to maximize your success.
Are you building a lifestyle or growth agency?
There is no right or wrong answer. The only mistake is not taking the question seriously.
In this special episode of The Ryan Hanley Show, we break down why this question is so important and how your answer creates a filter for all decisions you make about your agency.
Don't miss this one...
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/the-one-question-you-must-answer-in-2023
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
57 min - AI, Data & When to Ask the Right Questions
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
In this episode of The Ryan Hanley Show, we're joined by Helen and Dave Edwards, founders of Sonder Studios and authors of Make Better Decisions: How to Improve Your Decision-Making in the Digital Age, an essential guide to practicing the cognitive skills needed for making better decisions in the age of data, algorithms, and AI.
Do not miss this incredible deep dive into the next generation of artificial intelligence and the insurance industry…
Episode Highlights:
- Dave shares that Sonder Studios has been operating since 2019, and it began with the purpose of truly opening people's minds to the depth of humanity in this digital age. (4:24)
- Helen explains that data has value once people or machines understand it since humans think in 1-4 dimensions, but machines can think in infinite dimensions. (10:29)
- Dave discusses that for the value of data to be translated to people, we humans must first understand what it means. (13:37)
- Helen explains how to determine when to ask the correct questions when presenting people with a single data item that they disagree with. (18:21)
- Helen explains that they wrote Make Better Decisions because decision making with data is very nuanced and one of the first things to look at is how our feelings are processing information. (28:09)
- Helen believes it's important to be able to calibrate your accuracy depending on how well you understand something. (37:37)
- Dave mentions that one of the nudges in their book is about recognizing who the humans are in the data and understanding what the data representation is. (43:25)
- Dave explains that success has several layers, and that's where people get stuck because they don't know what they're asking of the data or which experience to depend on. (48:14)
- Dave mentions that they named the book Make Better Decisions since there isn't one optimizable solution, heuristic, procedure, or six-step process to make a smart decision, but instead it’s a practice. (1:00:074)
Key Quotes:
- “We sort of started Sonder studio with the mission of really wanting to open people's minds of the richness of humans, while we're in this digital age, you know, that it's not us being supplanted? It is actually where's the beauty? And where are the wonderful parts of being human? And how do we help people understand that?” - Dave Edwards
- “It's a good idea to have a good understanding of the state of your own knowledge. And that being able to calibrate your accuracy with how well you understand something, is actually a pretty good thing. ” - Helen Edwards
- “Our premise in our book and our premise around decision making is that there isn't one optimizable answer, there isn't one heuristic to follow, there isn't one process to follow, there isn't a six-step process to make a good decision. We believe this is truly a practice, which is why we have 50 nudges that help you get better, that's why we call it Make Better Decisions. ” - Dave Edwards
Resources Mentioned:
- Helen Edwards LinkedIn
- Dave Edwards LinkedIn
- Sonder Studios
- Book: Make Better Decisions: How to Improve Your Decision-Making in the Digital Age
- Finding Peak
- Reach out to Ryan Hanley
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/ai-data-when-to-ask-the-right-questions
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 9 min - Never Get Comfortable with Being Uncomfortable
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
"Seek out pain, fall in love with suffering." - David Goggins
In this episode of The Ryan Hanley Show, we break why seeing comfort, even if it's comfort in being uncomfortable, is the worst course of action to reach success.
"Discomfort is your friend." - Joe Rogan
Big shout out to Chris Paradiso for the inspiration on this one, don't miss it…
Resources Mentioned:
- Finding Peak
- Whether you’re thinking about starting a new independent agency or looking to grow your existing agency, SIAA is the solution. They aren’t simply the largest agency network in the country, they’re the best - because they make a real commitment to their members’ success. SIAA member agencies are independent, but never alone. Visit siaa.com to learn more.
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/never-get-comfortable-with-being-uncomfortable
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
30 min - Tanner Hackett On Scaling a Management Liability Company
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
In this episode of The Ryan Hanley Show, Ryan Hanley interviews Tanner Hackett, CEO, and founder of Counterpart, a management liability InsurTech reinventing the Commercial Insurance industry using the most robust data sets and cutting-edge technology, with the support and guidance of some of the most respected insurance, investment, and brokerage institutions in the world.
This is an absolutely tremendous conversation you don't want to miss...
Episode Highlights:
- Tanner discusses his journey in the insurance industry, beginning with his entrepreneurial tech background. (7:16)
- Tanner mentions that Counterpart is committed to assisting individuals in growing and understanding their exposures. (15:13)
- Tanner discusses how Counterpart differs from the other 10 markets that can provide a competitive service. (17:50)
- Tanner explains why he decided to go from wholesale to retail. (19:17)
- Tanner discusses why he calls his team risk engineers rather than underwriters and what the difference is. (23:05)
- Tanner shares that the reason he gets out of bed every day is to support entrepreneurs who are taking risks and doing things differently. (29:15)
- Tanner discusses the importance of team consistency and having a clear vision. (36:19)
- Tanner mentions that it's difficult to be a leader in the insurance industry these days and move the industry forward because many are so entrenched in their current workflows. (46:01)
- Tanner explains small business risks and how Counterpart's products solve them. (55:03)
- Ryan believes that the advantage of data is not just marketing, it’s also communications. (1:03:00)
- Tanner explains they're here to educate the market about the potential for management liability. (1:04:57)
Key Quotes:
- “It's really tough to be a leader these days in the insurance space and move the industry forward because people are so entrenched in their current workflows, current processes.” - Tanner Hackett
- “We want to be advocates for these small businesses. We want to take this off their plate because we talked about how hard it is to be a small business already, and be educating these businesses about what their exposures are, how they're researching, and how our product responds to those risks.” - Tanner Hackett
- “We're here to educate the market about the potential for Management Liability. Again, it's not where it is today, but what it should be for them in terms of the service that we can provide, and the quality product we can provide for the small business owners. And we need to do this through partnerships.” - Tanner Hackett
Resources Mentioned:
- Tanner Hackett LinkedIn
- Counterpart
- Reach out to Ryan Hanley
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/tanner-hackett-on-scaling-a-management-liability-company
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 10 min - Insurance Robots-as-a-Service with Quandri.io
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
In this episode of The Ryan Hanley Show, Jackson and Jamieson Fregeau, Co-founders of Quandri.io, join the podcast for a deep dive into digital workers (aka Bots).
Digital workers make automating the repetitive work of insurance easy, so your people can focus on what’s important.
This is an episode you don't want to miss…
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/insurance-robots-as-a-service-with-quandriio
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr - Chris Cline on Death by Overcomplicating Insurance
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
In this episode of The Ryan Hanley Show, Ryan Hanley is joined by Chris Cline, executive director of ACT, the Agents Council for Technology, for a conversation on the overcomplication of insurance.
They explain why hard times demand a determined focus on simple, repeatable tasks that produce results.
Don't miss this episode…
Episode Highlights:
- Ryan shares that he is relaunching his newsletter, Finding Peak, which is focused on becoming the best version of yourself that you could possibly be. (2:17)
- Chris mentions that everything in the world is now on a single device, and it's not so much about being on the phone as it is about what is done there. (13:39)
- Ryan explains how Antifragile by Nicolas Nassim Taleb made him think about how he positions himself in the world, the skills he wants to acquire, and how he wants to set up his business and career so he can sustain himself personally and professionally. (21:15)
- Chris talks about the evolutionary way the brain works and how that impacts all aspects of our lives. (27:18)
- Chris discusses why he thinks people in the industry make things too complicated. (31:56)
- Chris explains that commercialized, competitive rating is one of the industry's hottest topics right now. (39:33)
- Chris believes that there is no such thing as the best tech stack unless it precisely matches the agency's business strategy. (47:50)
- Chris explains mid-funnel technology and why it is so successful right now. (56:24)
- Ryan believes that the winners and losers will be separated by true leadership moving forward. (1:05:52)
- Chirs mentions the importance of remaining steadfast around what you're trying to get accomplished, and truly giving your teams what they need to be successful through that. (1:16:50)
Key Quotes:
- “Our brains are processing what's in front of us differently based on the experiences we've had. But you know, you and I can be in the same room and see very different things. But the core fundamental things I think we would see, it's just how do you let that stuff that sits in the margins, the complex stuff, the subconscious level stuff, minimize the interpretation.” - Chris Cline
- “You've got a relentless focus on processes first, making sure you got the right people in the right roles, doing the right things, and then use technology to bring that stuff to life.” - Chris Cline
- “Whenever things get funky, leadership wins. Being able to set a clear vision. Remain steadfast to it, be a clear and active champion around what you're trying to get accomplished. And truly give your teams what they need to be successful through that is integral.” - Chris Cline
Resources Mentioned:
- Chris Cline LinkedIn
- Agents Council for Technology
- Reach out to Ryan Hanley
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
--
Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/chris-cline-on-death-by-overcomplicating-insurance
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 24 min - Titans of the Insurance Industry Share Their View of the Future
Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
Like other industry disruptions preceding it, the InsurTech movement was widely viewed as a threat to the existence of the independent agency channel.
Thus far, the independent agent has proven to be an invaluable component in meeting client needs and expectations. Still, technology advances are the ecosystem in which they must operate – together with their carrier and digital partners.
In this panel, leaders representing the three components of this dynamic, IA’s, carriers, and tech, share their thoughts on how to make the customer journey a smoother one and why collaboration is a win-win for all parties.
Don't miss this conversation...
Episode Highlights:
- Ryan introduces his guests: Amy Zupon, CEO of Vertafore, Tyler Asher, President of IA Distribution for Liberty Mutual, and Matt Masiello, CEO of SAA.
- Amy Zupon mentions that the increasing amount of M&A in the industry is catching her attention right now. (8:50)
- Amy Zupon explains that there is a huge amount of money invested in the space right now, and she sees this trend continuing. (11:07)
- Matt Masiello shares that we are currently seeing a lot of exclusive business channels being converted to independent agency channels. (13:25)
- Tyler Asher explains that in the next few years, what he sees is better quality service and continuous growth in market share. (15:55)
- Matt Masiello believes that small businesses need to be a part of other organizations to remain small and independent. (22:27)
- Amy Zupon explains that as a software company, they believe in an open platform, and they belong to groups where they participate with tech companies that are similar to them. (27:12)
- Amy Zupon explains that the Orange Partner Program's concept is to be open and to establish relationships because the partnership is about trust and communication. (33:06)
- Matt Masiello mentions that partnership has two bookends, first, you have to like your partner, and second, you have to have the same goal as them. (37:40)
- Tyler Asher shares that the agents, carriers, technology providers, and vendors still have a lot of work to do when it comes to integration. (45:24)
- Tyler Asher explains that retention is materially higher when customers engage in online digital capabilities for service. (54:24)
- Matt Masiello shares that the two things independent agencies can do to scale their business are lead generation and digitization. (57:47)
Key Quotes:
- "We did start that Orange Partner Program with the philosophy of being open and building on relationships and collaborating with others to build things." - Amy Zupon
- "To really grow, it means taking a look at the digital resources that are out there and getting them into your agency, which includes building a digital brand, whether you're in a geographic market, or a digital market." - Matt Masiello
- "I think right now, the biggest gap is making sure that we're serving customers in the way they need to be served today." - Tyler Asher
Resources Mentioned:
- Amy Zupon LinkedIn
- Matt Masiello LinkedIn
- Tyler Asher LinkedIn
- Vertafore
- SIAA
- Liberty Mutual Insurance
- Reach out to Ryan Hanley
--
Recommended Tools for Growth
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
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- GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
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Episodes You Might Enjoy:
- From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
- From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
- Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.👉 Learn more at https://unpluggedstudios.fm.Full transcript, clips, and more: https://ryanhanley.com/podcast/titans-of-the-insurance-industry-share-their-view-of-the-future
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1 hr 6 min
About Finding Peak with Ryan Hanley
From the publisher's feed
You've done the work and built the thing, but you're still stuck in "Almost." Ryan Hanley's weekly conversations with founders, athletes, authors, and operators who know how to ship the last 10%. Each…
episode names the trap and leaves you with the mindset, moves, and motivation to get it done. The path is simple. The work is not. Subscribe, then finish the thing.