#537 In this episode of the podcast, I chat with Kelly Lawson, a passionate photographer who transitioned from the healthcare field to create a successful photography career. Kelly shares her journey, highlighting the allure of creativity and entrepreneurship that photography offers. She emphasizes the importance of mastering light and using minimal resources effectively to elevate your photography skills. 

THE BIG IDEAS 

• Explore Your Creative Outlet: Photography is a beautiful way to express creativity outside of your day job and discover new entrepreneurial opportunities.
• Find Joy in Small Wins: Each photographic success, no matter how small, builds confidence; cherish these moments to propel your learning.
• Appreciate the Power of Teaching: Sharing your knowledge with others is both rewarding and reinforces your own skills.
• Utilize One Light Source: Simplifying your lighting setup lets you focus on mastering the fundamentals and achieving clearer, crisper photos.

PHOTOGRAPHY ACTION PLAN

1. Experiment with Natural Light: Observe how natural light changes throughout the day. Use large windows or open shade outdoors for consistent lighting without harsh shadows.
2. Create a Simple Background: Purchase affordable foam core or cardstock to create a seamless background that enhances your product photos. Set up a small, clean photo area in your home with these materials.
3. Focus on a Single Subject: Start with a simple object like a coffee cup and explore different angles and lighting setups. Capture it from various perspectives to understand how angles influence perception.
4. Connect with Your Target Audience: Tailor your photos to captivate your intended audience by thinking about what excites them. Brainstorm visual elements that resonate with your audience's interests.
5. Rekindle Your Passion: Regularly revisit your initial motivations for taking up photography to reignite your passion. Reflect on your journey and acknowledge your growth. 

RESOURCES:
Visit Kelly Lawson's Website - https://kellylawson.ca/
Follow Kelly Lawson on Instagram - https://www.instagram.com/kellyslawson/

Download your free copy of
46 Creative Photo Ideas to Get You Out of a Rut
at https://creativeimageideas.com/

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• Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
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• Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!