Joining us today is Ivana Bajamic, Chief People & Corporate Reputation Officer at National Foods Limited (NFL). She has a global background across adidas, Chalhoub, and BRF, and brings over a decade of experience in talent strategy, organizational culture, and people transformation.

In this episode, we explore Pakistan’s talent pool, what’s working, where the gaps are, and how global standards can be adapted locally. Ivana shares her honest perspective on hiring in Pakistan, building accountability systems, the impact of AI on legacy companies, and why diversity and culture are no longer soft topics.

This episode answers:

• What are the real strengths in Pakistan’s talent pool?
• Why do companies struggle with accountability?
• How can legacy companies adapt to AI?
• What’s needed to prepare agencies for global work?
• Where does Ivana see Pakistan in 2050?

Watch till the end for book recommendations from Ivana.

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