Why do some donation forms feel effortless while others cause "donor block"? The answer isn't magic—it’s physics.

In this Deep Dive episode, we explore the neuroscience behind IntelliBooster, the algorithmic engine powering Click & Pledge’s donation forms. We strip away the complex math to explain two revolutionary concepts: Manifolds and Active Inference.

Tune in to discover:

• The "Space of Possibilities": How the algorithm ignores the "infinite" choice of numbers to find the specific behavioral manifold—the comfort zone—for each unique donor.
• Donation Buttons as "Attractors": Why placing the right button in the right spot acts like a gravity well, pulling the donor toward a decision that feels natural.
• Minimizing "Free Energy": How reducing the cognitive load on your donors leads to higher conversion rates and happier supporters.

Join us as we visualize how data transforms into a smooth, frictionless path to giving.