Did you know that heintz the ketchup once came out with purple ketchup? Or that Bic actually tried to market a pen for women only . . .the big difference was that it was pink. Neither of these products worked – purple ketchup looks like a monster barfed on your fries and well, never in the history of writing has a woman run around the house screaming, I can't possibly write that letter – I can't find my lady pen.
These are examples from the Museum of Failure, and this week we're talking about how to recover from mistakes, and while companies may be able to move on from their mistakes by tossing a little money at them, it's a little harder for us. My tip today is to change your Flash Memory about the mistake. In her book Broadcasting Happiness, Michele Gielen says flash memories are those feeling we have when we walk into a similar situation. So if for example, if I have a bad show in a bar, then the next time I walk into a bar for a show, I'll feel bad about it.
She says there are 3 things you have to do to change those memories. I'm paraphrasing here, but the 3 things are – focus on the times you did well in that situation, create a feeling of succeeding in that situation so that you really feel it, and do this many times, not just once. She says then you'll re-write your flash memory about the experience. Try it!
And Yes, there really is a traveling exhibit titled the museum of failure – check to see if it's coming to your town. And check out my website www.TheWorkLady.com – I probably have some mistakes on there. . see if you can find 'em.
That's it for today. Take care and enjoy your journey.