"You will have many voices that will try to derail you, but you have to be firm and you have to know why you're in business. Why are you in business? Is it money? Buying a bigger house, a better car? Is that it? Or is there a greater purpose? And if you know what that greater purpose is, then you are responsible to God to fulfill that purpose." Anne Beiler

Welcome to SEASON 4 of the podcast! I can't wait to jump back into talking about business, entrepreneurship, faith and how they all interrelate in powerful ways.

Today I'm talking to one of the most amazing business people I've ever interviewed–yet also one of the most humble: Auntie Anne Beiler. You probably know her as Auntie Anne of Auntie Anne's pretzels.

In this inspiring yet highly practical episode, we cover:

• What growing up on an Amish farm as one of eight kids taught her

• Why being Salt and Light is the most important job of a Christian business leader–and how to do it

• The attitudes and habits that took Anne's company to such a high level of success

• The vital role that good old plain hard work has in your success.

• Why she believes good communication is so important to the success of her company.

• Why the book of Proverbs held every answer that she needed when facing difficulties in growing her business.

• Why Anne believes Auntie Anne's HAD to be profitable–and what that greater purpose was that drove her.

Her new book, Overcome and Lead, is about the story of how she started Auntie Anne's, which you can find at auntieannebeiler.com.

Enjoy the Episode!

David Mitchell, Founder & CEO of TRADEway

P.S. Have you snagged your FREE ticket to The Word on Investing Summit yet?

This year's theme is Cultivating Abundance, and features speakers like Dr. Myron Golden, The Benham Brothers, (this week's podcast guest) Auntie Anne Beiler, and many more! See the full roster of speakers and learn more about the 2023 Summit at tradeway.com/summit.