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Getting the right working balance between Corporate and Field is one of the critical success factors for tech organisations to scale at speed, but why is it so hard to achieve ? Lamia  joins Sam and Vic to share her vast experience, sharing the importance of always being customer centric and how everyone is part of the value chain. If one part breaks, it all breaks.

We also talk through 

• How differences in GEO’s come into play driven by specific market characteristics i.e. market shape and size,
•  Why Corp and field should engage early in discussions 
•  Why the Voice of the field is so important and success starts with trust

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