This episode explores the evolution of customer success in the SaaS industry, highlighting the shift from a cost centre to a key driver of revenue growth. 

Bob Burke, whose journey from the heart of San Francisco's dot-com boom to a Customer-First thought leader, shares insights on aligning customer success with sales, breaking down silos and adapting to market changes in order to sustain durable growth within SaaS organisations. 

We delve into the:

• Necessity of breaking down silos and aligning roles around the customer journey, ensuring a seamless experience for clients. 

• Challenges of transitioning customer success from a cost center to a revenue driver.

• Concept of collaborative "pods" that bridge sales and customer success teams.

• Insights on measuring customer success effectiveness.

Bob sheds light on how customer success has transformed from an afterthought to a vital component in modern business strategies. 

We discuss the complexities of aligning customer success with revenue generation, especially in today's scrutinised financial environments, offering insights into evolving strategies and the critical role of customer success.

We hope you enjoy listening!

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We're delighted to welcome back the inspirational Tracy Reis, Head of People and Joint MD at Nomad Studio, the strategy and brand experience company. This conversation felt like an invaluable coaching session on the importance of developing our feedback skills.

Tracy shares her wisdom on how giving feedback is the roadmap to progress, emphasising that timely feedback, when delivered with respect and kindness, is constructive. She explains that feedback is not just about corrections but is a vital opportunity for growth, elevating both personal and team performance. 

This episode is packed with actionable insights you can put into practice right away.

Key Takeaways:

• Building a psychologically safe environment for feedback
• The importance of timely, specific, and constructive feedback
• How to give and receive feedback effectively
• The role of positive and constructive feedback in motivation and performance
• Tips on embedding feedback into workplace culture

Book Recommendations:

Tracy referenced these two books:

• Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential AND HOW YOU CAN ACHIEVE YOURS by Shirzad Chamine
• Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown

Tune in to discover how mastering the art of feedback can transform your personal and professional life.

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Kick off 2025 with a burst of inspiration as we welcome Trevor Dias, whose career journey spans sports coaching with Manchester United to leadership roles in Vodafone and Salesforce.

In our professional lives we are very used to starting each year in planning mode and setting our objectives. How many of us do the same in our personal lives?   

Trevor introduces us to his holistic approach combining health philosophies and modern-day coaching as we discuss the importance of merging lifestyle, diet, and career for a well-rounded life.

This enriching conversation emphasises understanding our limits and finding balance for a healthier, more fulfilling life.

Here's the link to the pyramid that Trevor shares with us.

We hope you find this episode thought provoking and that it motivates and equips you to make the most of the year ahead. 

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We are super excited to bring you an extra special Get Amplified festive present!​

​Mark Templeton rejoins us to share his wisdom and learnings in this episode, Foundations of Leadership.​

We catch up with Mark, who continues to give back through board service and CEO mentoring. ​As former CEO of Citrix, Mark offers invaluable insights into personal growth, emphasising the importance of gratitude and self-reflection as essential components for enhancing one's role in fast-paced industries.

Mark enlightens us on the concept of strategic renewal, stressing the importance of self-disruption to stay ahead in rapidly changing industries. By sharing stories of Apple's reinvention and Intel's struggles, Mark highlights the challenges of maintaining relevance and navigating innovation.  Mark cites "The Innovator's Dilemma" revealing the crucial balance between stability and innovation.

Referring to Patrick Lencioni's Five Dysfunctions of a Team, Mark tell us, "It’s probably the one reading that changed the course of my career more than any other single thing"

​The books Mark covers are:

• The Innovators Dilemma by Clayton Christensen
• Leaders Make the Future by Bob Johansen
• The Five Dysfunctions of a Team by Patrick Lencioni
• The Growth Mindset by Dr Carol Dweck
• The Velveteen Rabbit by Margery Williams

Finally, with inspiration from "The Velveteen Rabbit," we celebrate authenticity as a path to personal freedom and success, advocating for vulnerability and self-awareness as keys to growth.

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What happens when a former operations leader takes the leap into the role of Chief Revenue Officer? 

We had an insightful discussion with Karen Gallantry. Her story illuminates the power of balancing operational demands with understanding human dynamics. Karen shares her unique perspective on how diverse experiences across technology and operations can pave the way for leadership success. 

The episode uncovers the intricacies of maintaining a well-aligned sales organisation in the throes of business scaling. 

Karen helps us explore the evolving responsibilities of a CRO, especially within subscription models that prioritise long-term success and customer loyalty as much as immediate sales.

We debate different organisational structures, making a compelling case for integrating sales, pre-sales, and customer success under unified strategy and execution. 

Our conversation takes a deeper dive into the psychological aspects of team performance and operations scaling. We discuss the importance of transparency and feedback loops in building trust and ensuring psychological safety within teams. 

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Can a passion-driven business approach redefine an entire industry? Managing Director of Add Some Zest, Calum Lyle, believes so. 

We loved speaking to Calum and hearing about his refreshing approach to recruitment. We feel Calum's values and our values at the Amplified Group are naturally aligned. It definitely feels like a match!

Calum shares how prioritising customer experience over profit can lead to a staggering +94 Net Promoter Score and an impressive candidate retention rate. 

Calum has built an agency that truly enhances the recruitment process, focusing on authenticity and energy in every interaction. They choose passion and customer-centricity over mere financial gain.

We discover some practical tips on navigating the evolving job market, including strategies for bypassing AI filters and crafting personalised communication. 

This episode is a wonderful example of breaking free of established ways of working, thinking creatively and executing on it.

Whilst this conversation is focused on a recruitment, it's a must listen for job seekers and hiring managers alike.

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We're delighted to welcome back AI pioneer, Reddy Mallidi. Reddy has been busy since we last spoke, channelling his knowledge and passion into writing a book, AI Unleashed.

The true power of AI is not in replacing humans, but in creating super humans.

Reddy shares with us  how he has numerous conversations that start with ‘We need AI’ to which his immediate response is ‘Yes, but what for? What is the use case?’

We'll hear first-hand accounts from his early days experimenting with neural networks in the 1990s to a standout achievement at Autodesk, where AI helped him tackle the colossal task of screening 50 million accounts. This episode illuminates the immense power of AI and the technological strides in computing power, data availability, and algorithm development that have brought us to this transformative point in history.

We explore how AI is reshaping the landscape of sales and HR, offering strategic benefits that enhance business efficiency. Discover how AI can sift through mountains of unstructured data, providing sales teams with pivotal insights to close high-probability deals and improve forecasting. We also dive into the ethical considerations of AI in HR, with cautionary tales like Amazon's early machine learning tool that inadvertently reinforced gender biases. 

As Reddy highlights, when harnessed thoughtfully, AI serves as a powerful tool to augment human capabilities across various sectors, from finance to winemaking, all while ensuring data security and a positive organisational impact.

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As the days get shorter and the weather becomes gloomy Sam and Vic are joined by the legendary Joe Baguley to brighten your day on a podcast filled with humour and insight.

Joe, Chief Technology Officer at Broadcom openly shares his motivations, driven by a lifelong curiosity and the knack for simplifying the complex. Known for his memorable "kittens and chickens" analogy to introduce Cloud, Joe's unique approach to technology intertwines with his ability to make intricate concepts simple.

Embracing the strength of neurodiversity, we venture into how diverse thinking enhances problem-solving and teaming, offering fresh perspectives even in traditional settings like the military. 

We were thoroughly entertained as Joe shared how influencing without authority can be achieved through genuine conviction and emotional resonance. This philosophy has guided his leadership style, notably during his time at VMware, where he inspired an entire community to embrace change and innovation. Our conversation highlights the art of connecting people with technology, emphasizing the importance of translating technical jargon into language everyone can relate to.

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Ever wonder how internal operations can actually support and supercharge your sales efforts rather than hinder them? 

Join us on Get Amplified with special guest Dr. Mark Baker, visiting fellow at Cranfield University. With a rich background in engineering, finance, and risk management, Mark shares compelling stories from his time at Unilever and his pivotal role in the London 2012 Speedo project! Discover the untapped potential of effective teaming and learn how bridging the gap between front office and back office can create a formidable competitive edge.

Reflecting on the 2003 Rugby World Cup and England’s T-C-U-P (Think Clearly Under Pressure) strategy, we explore how preparation and resilience can turn high-pressure situations into opportunities for success. 

By integrating systematic approaches and digitalization, we uncover strategies that enhance decision-making processes and client outcomes, emphasising the importance of continuous improvement.

In our discussions on strategic leadership and vision planning, we tackle the necessity of stepping back from daily operations to focus on long-term goals. Learn valuable insights into effective delegation, the dangers of "organisational constipation," and the benefits of pre-mortem analyses. 

A big thank you to Dr. Mark Baker for his insights on effective teaming and strategic leadership.

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What better way to launch Season 6 of Get Amplified than with the experienced and innovative GTM leader, Ross Brown.

This episode is jam packed with stories and nuggets of partnering strategy. You’ll need your fast listening ears as it is a wild ride with some brilliant metaphors and stories that had us leaning in for more!

With an impressive career that spans over three decades, including senior leadership roles at Citrix, Microsoft, VMware, and Oracle, we delve into the topic of teaming at scale. Ross shares his vast experience and insights into how strategic partnerships can drive efficiency and success.

We discuss how businesses can thrive by focusing on their core competencies and outsourcing the rest. Through relatable examples like the UK's wine industry and the metaphor of house building, we hear how specialization leads to greater value creation. 

Getting into the nitty gritty, we discuss driving behavioural change through well-designed incentives, using Microsoft's transition to a rateable revenue model as a case study. 

Ross shares riveting stories of deep tech partnerships, such as those between Oracle, Accenture, and Quantify, that showcase the transformative power of clear role alignment and expertise sharing. 

This episode offers a compelling take on how effective teaming and trust-building are crucial in today’s competitive landscape.

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