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What happens when a promising startup faces challenges that threaten its very existence? For Stephanie Windsor, CEO of Cloud Benefits, the answer lay in understanding the diverse strengths of her leadership team through DISC profiling.

Founded in 2021 as businesses emerged from the pandemic, Cloud Benefits offers a digital employee benefits platform with unique features like free financial advice and animated benefit explanations. But by mid-2023, despite positive market feedback, communication breakdowns threatened their progress. The leadership team—who remarkably had never met in person—struggled to collaborate effectively as summer targets loomed.

In this revealing conversation, Stephanie shares how she personally funded DISC profiling sessions with Amplified Group when company finances were tight, convinced this investment would transform team dynamics. The results were extraordinary: team members gained profound insights into their communication styles, working preferences, and natural strengths. Rather than forcing everyone into predetermined roles, 

Stephanie's conviction paid off dramatically as the team exceeded their targets following the sessions. Now, as Cloud Benefits enters a new growth phase, they're scheduling follow-up workshops to maintain this momentum. 

This conversation might just change how you think about team performance forever.

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