Not every partnership fuels innovation. In this week’s What’s Your Problem?, Kevin Popović, The Idea Guy®, tackles a reader’s question about finding better collaborators. Too often, we default to working with whoever’s nearby — the people we sit next to or already know — but proximity doesn’t equal compatibility.

KP explains why creativity thrives on complementary strengths, not identical ones, and how a little creative conflict can push ideas further. He also shares how tools like the Creative Confidence Assessment (CCA) and CliftonStrengths can help you understand your own patterns of thinking and find partners who balance them.

If your team feels stuck or too comfortable, this episode will help you rethink how you collaborate — and who you collaborate with.

🎧 Listen now and learn how to turn creative friction into forward motion.