In this episode of What’s Your Problem?, Kevin Popović expands on his latest San Diego Business Journal column tackling a common leadership frustration:
Why do teams disengage when asked to create new ideas?
When innovation is framed as a workshop, an exercise, or something separate from “real work,” it competes with deadlines and performance pressure. But when it’s positioned as a way to remove friction, improve outcomes, and solve meaningful problems, engagement shifts.
Kevin explores the psychology behind work vs. play, why framing drives participation, and how leaders can reposition innovation so it feels energizing instead of exhausting.
Key takeaway:
When innovation feels like extra work, you’ve likely framed it wrong.
If you’re trying to build a culture of innovation without burning out your team, this episode will help you rethink how you introduce and lead idea creation.