Businesses are automating everything: communication, workflows, customer service, onboarding, meetings, even creativity. The intention is good: move faster, reduce friction, and improve efficiency.

But what happens when a company becomes so optimized that it no longer feels human?

In this episode of What’s Your Problem?, Kevin Popović explores the hidden cost of over-optimization and why some businesses are unintentionally removing the very moments that create trust, culture, and connection.

This conversation isn’t anti-technology. It’s about intentional leadership in an era where authentic human experiences are becoming increasingly valuable.

Topics include:
• Why efficiency and effectiveness are not the same thing
• The danger of optimizing away connection
• How automation can weaken culture without leaders realizing it
• Why “friction” is sometimes where trust is built
• The business advantage of staying human

If your company feels faster but less connected, this episode is for you.