Most people think creativity is something you either have or you don’t.

But what if that’s the wrong question?

In this episode of What’s Your Problem?, we unpack a familiar challenge: teams that struggle to generate and scale new ideas. The assumption is often that creativity is lacking—but the reality is something else entirely.

Drawing on a simple but powerful insight—popularized by the idea that “flowers are red”—we explore how creativity isn’t lost over time. It’s conditioned out of us through systems that reward correctness, consistency, and compliance.

You’ll learn why your team may already be creative, how organizations unintentionally suppress new thinking, and one practical shift you can make to unlock better ideas—starting today.

If your team feels stuck, this episode will help you reframe the problem and refocus your efforts where they matter most.