The Entrepreneur Ethos

Finding the Shoe that Fits with Michelle Douglas

Listen Later

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast


Support the Show. Get the AudioBook!


AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple

Summary

Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 


Now on to my guest for today, Michelle Douglas, a brand and marketing consultant and author of the forthcoming book, Don’t Wear Shoes You Can’t Walk In: A Field Guide for Your Twenties.

Michelle worked for several years as a brand and marketing manager for an athletic sportswear company. One day on her long commute she started asking herself two key questions: “What did you do today, and how did it do good in the world?” While she found some satisfaction in her job, she realized it wasn’t enough and decided to take the leap into founding her own agency, Ladder, where she works with nonprofits and small businesses. She also decided to write a book based on her daily journaling to help others figure out their own way in the world. 

Michelle’s focus in her business and in the book is helping others articulate their mission, vision, and values. The litmus test for seeing if something is in alignment, she says, is to check your gut and look for a rallying cry - a sense of excitement. As a marketing and brand consultant, Michelle is excited to be applying all she knows to marketing her own book, due to be published in April of 2022. 

Now, let’s get better together.

Actionable Insights

  • The springboard for Michelle’s book was a daily journaling practice where she reflects on what happened and what she learned that day. She recommends it as an invaluable tool for processing your life and for ensuring you carry lessons forward into the next day. 
  • In trying to clarify values and check for alignment with mission and vision, Michelle asks her clients to do “a gut check” and look for a “rallying cry.” Does it feel right? Does it feel exciting? 
  • If you want to share a “lesson learned,” be sure to include details about what was going on and what it meant. Michelle’s original vision for the book was simply to share the lessons learned, but she realized she had to add these elements in order to communicate her message more effectively. 

    • Links to Explore Further

    • Michelle Douglas on LinkedIn
    • Ladder 
    • Don’t Wear Shoes You Can’t Walk In from She Writes Press 

      • Keep In Touch

      Book or Blog or Twitter or LinkedIn or JSYPR

      Learn more about your ad choices. Visit podcastchoices.com/adchoices


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      ...more
      View all episodesView all episodes
      Download on the App Store
      The Entrepreneur EthosBy Blue Wire, Jarie Bolander
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      26 ratings

      More shows like The Entrepreneur Ethos

      View all
      Inside the Children's Hospital by Katie Taylor, Certified Child Life Specialist

      Inside the Children's Hospital

      140 Listeners