Finding Unique Value

You’re not just the owner of a business, says Terrence Lomax, founder of Journi. Whether you like it or not, in this digital age, everybody and everything is a brand, too. 


That means building community around content will lead to more and faster success rather than relying on direct selling and advertising. If you’re a professional service provider or small business owner he says you can’t avoid being in the content business these days. 

We talk about what content to create, where to put it, and how to ensure it’s the most effective. Terrence says it’s definitely not just about posting to social media or shooting some cool videos. 

He shows us how to cut through the online noise and reach your ideal audience, as well as…

• The one fear every entrepreneur must overcome
• Why he turned down a high-paying client – and you should, too
• How too many companies spin their wheels on social media
• Exploiting your business’s biggest asset 
• And more

It’s been a whirlwind career path for Gjergj Demiraj. His education as a software developer who adopted a smart business sense has allowed him to excel as CEO of Gutenberg Technology.

Using unique educational tools, Gutenberg is rapidly transforming the way you can upgrade your employees with needed skills to make your business more competitive in today’s increasingly digital world. 

With 7 million jobs left unfilled in the U.S. because of a lack of qualified employees, it’s a must-use approach.

We talk about…

• Why learning on-demand is vital
• The importance of user-centric design and how to create it
• Why being uncomfortable – but curious – can lead to your biggest successes 
• The most daunting obstacle to growing cost-effectively
• And more

The digital media landscape is crowded – with so many tactics, technology, and tools out there. And, it’s changing all the time. Like right now, video has become an essential marketing channel for many businesses.

David Reske, founder and president of NowSpeed, talks about how to cut through the clutter to find the digital marketing techniques that attract and nurture your audience – and how to integrate them to make the biggest impact.

We also talk about how to link strategy to results, as well as…

• The foundation of every digital marketing effort

Peter Maglathlin has a vision. To help workers with highly specialized skills connect with each other for support and mentorship, as well as get in front of potential employers. 

It’s an industry where traditional written resumes just don’t work. And this social network - with an app - will allow the workers to show off their stuff in a visual way – like a digital storefront. 

We talk about how he identified this market and grew the network to 50,000+ members in just five months, as well as…

• The two ways they can monetize the network – and why they haven’t done it yet
• How to identify the priorities that will grow your business – and the tasks that don’t matter
• An unexpected strategy for policing inappropriate content
• The people you need at work and at home when starting a business
• And more

The insurance industry is complicated, to say the least. Murray Durham specializes in helping companies and individuals get the best coverage for the lowest cost possible. 

He takes a different approach than most agents. He doesn’t go with the simple or easiest solution. Murray digs deep to find what works best for each client… even if it’s a bit unconventional.

Listen in to find out…

• What the typical business owner must know about insurance that nobody else will tell them
• Why your financial planner shouldn’t plan your insurance coverage
• How to save $4,000 to $5,000 on insurance costs next year
• The health insurance agents you should avoid – and those you should embrace
• And more

When you start a business, you will struggle. No surprise there. 

But you can’t push through unless you can answer one fundamental question, says Steve Berlack, creator of The Berlack Method. 

Steve has a knack for uncovering the root causes of obstacles to success in individuals and teams. The self-awareness that comes when you answer that question is just the start.

We explore that process, as well as…

• What you must understand to have a productive team and stop unnecessary conflicts
• A lost ability from your childhood you need to get back
• Strategies for finding those people who will help you excel
• Why different backgrounds, beliefs, and attitudes are not barriers to connecting with others
• And more

What is the point of life if you don’t fight hard for what you get? That’s been Ralph Strzalkowski’s philosophy since childhood and has guided him through many challenges he’s faced in business and his personal life.

We talk about growing up behind the Iron Curtain, how he came to the U.S. (it wasn’t a smooth process), and why he became a lawyer… an unusual lawyer at that who is unlike any you’ve probably ever met before.

Listen in to find out…

• Why legal work should be a collaborative process
• The attitude most attorneys are missing
• The key to flexible problem solving
• How to get the most out of your relationship with your lawyer
• And more

Mark Elliott was at a beach party in San Diego right before the housing bubble burst in 2008. He had seen the signs of collapse… he knew it was imminent. It wasn’t the last time he’s shouted into the wind.

But this med student turned investment advisor, who founded Elliott Asset Management, took advantage of that downturn and others to benefit himself – and those clients who would listen. He explains the painstaking research and analysis that has allowed him to spot trouble – and opportunity – well before it hits the mainstream. 

We also talk about how it’s guiding his investment plays now, as well as…

• Why you can only trust independent research – and where to get it
• What to do now so you have the advantage in a liquidity crunch
• Where to invest in oil today (it’s not oil companies)
• Strategies for spotting undervalued investments in bad economic times
• And more