The subtitle of Ehsan Ehsani's new book Finding Value in Numbers is The Essential Investing Toolkit to Win on Wall Street.

If I may, I'm adding my subtitle too, which is Learn a Handful of Key Financial Concepts for Your Small and Growing Enterprise. Accordingly, this book is not just for Buffett-like value investors but for CEOs, finance directors, operating managers, and board members.

In this conversation we hit on some new ways to approach ROIC, which goes far beyond some of the conventional thinking and math found in finance textbooks. We also bust a few sacred cows, such as discounted cash flow analysis.

Finding Value in Numbers is far from a finance book for value investors with repackaged recycled content found in other similar books. The content is fresh, interesting, and even entertaining at times.