Luca Alessandrini left a six-year finance career to build Casa Virgin, an Italian drizzling oil brand rooted in his family's olive groves outside Florence. In this episode, he shares how he repositioned olive oil from a cooking fat to a table condiment, why leading with use case over quality changed everything with retail buyers, and how Casa Virgin has scaled to 200+ independent stores through self-distribution, intentional market focus, and a first outside raise after a year of bootstrapped growth.